Influencer Marketing in the Financial Services Industry: Why It Works
Nothing is more critical to a financial company than the trust of its clients. Without that key ingredient, it’s impossible to build, much less […]
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Higher Ed, Lower Cost: How Roux Increased Conversions for Delgado Community College
The higher education landscape is more competitive than ever, especially with the introduction of virtual learning programs and online courses. In order to stay […]
Is your media strategy missing this key element?
In the 21st Century, business is booming. The field of opportunity is broader than it’s ever been. The cost to gain entry is lower, […]
Geofencing vs. Mobile Device ID Targeting: What’s the Best Tactic for Your Restaurant?
Just as “Location. Location. Location” is an oft-repeated mantra in the real estate business, restaurant marketers know that a prime location is as critical […]
Video: A Trust-Building Tool for Healthcare Marketers
The healthcare industry is highly competitive, especially when it comes to gaining online visibility. Consumers are inundated with articles from healthcare websites like WebMD, […]
Reaching Consumers Through Emotional Marketing
We’d all like to believe we make important decisions using logic, but even this belief tells a story about emotion. In our society, we […]
Why Media Strategy Matters
Too often people jump steps in life, and rush to the finish line. While reaching the finish line is fun and brings a sense […]
How Law Firms Can Get the Most Out of Local Ad Campaigns
SEO marketing and online ad campaigns are highly competitive among law firms. The keywords can be costly, and visibility can be an arms race […]
Make the Most of Customer Experience in Your Business’s Advertising
The key to your business’ success isn’t in advertising; it’s in how your business makes customers feel. A positive customer experience powerfully drives word-of-mouth […]
Strategies to Build Your Brand’s Media Budget
As media strategist and buyers, we’re asked a lot of questions about how to plan and buy media, along with related topics. Budget is […]
What Financial Service Providers Should Know About Marketing Attribution
In a fiercely competitive market space, financial service providers must spend money across many marketing channels. Whether you’re a traditional financial business that’s been […]
Using Multi-Channel Retargeting To Grow Your Brand
Brands strive to build strong relationships with their customers, through the in-store experience, in the digital world, and through post-sales follow up. A powerful […]