Manage The Perfect Healthcare Media Campaign.
Long gone are the days of hospitals and health systems relying solely on mailers or running a small television campaign to claim market share. […]
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How to Reach Your Audience at Different Stages in the Client Journey
Understanding the stages of the client journey prepares you to deliver exactly what your ideal buyer wants at the precise moment he or she […]
How Healthcare Marketers Can Avoid HIPAA Violations
When protected health information (PHI) is made public, a consumer’s most valuable asset – their identity – becomes vulnerable. The privacy rule of the […]
Creative Ways Restaurants Are Using Email Marketing to Pack the House
While social media platforms offer some fun opportunities to connect with diners, you don’t own those platforms. How well your promotions fare depends on […]
What Marketers Can Learn from Personalization in the Auto Industry
60% of automotive searches come from a mobile device. Just like many industries today, buying an item like a car happens at multiple moments […]
Local Restaurants, It’s Time to Dive in the Digital Ocean
I’m sure by now you’ve already scrolled through hundreds of pictures and videos of food and restaurants in your Facebook, Instagram, Twitter or YouTube […]
8 Tips to Help You Be More Productive at Work
Like most people, I find it very difficult to focus at work from time to time. This is particularly true around the holidays. The […]
Worth The Drive: Tips for Attracting Tourists to Your Restaurant
You’ve made a name for yourself in the local market, but you want your restaurant to be on the top of the list for […]
How Companies Can Get the Most Out of Their Nonprofit Partnerships
According to the National Restaurant Association, 94 percent of restaurants make charitable contributions, adding up to $3 billion a year in charitable giving from […]
5 Car Dealership Marketing Tips To Set Your Business Apart
According to a 2016 survey, Millennials and Gen X shoppers would choose a root canal or house cleaning over negotiating with a car dealer. […]
Tips for Multi-Location Restaurants to Succeed Locally
Congratulations! Your restaurant made such a splash in its original location, you’ve had the opportunity to branch out. That’s a major accomplishment in an industry […]
Artificial Intelligence: A New Frontier for Legal Marketers
If you haven’t begun to integrate AI into your law firm’s marketing strategy, make it a priority in the coming year. Despite all the […]