Meaningful Metrics for Tourism Marketers
At Roux, we’ve leveraged more than 30 innovative audience analysis tools and decades of experience to manage over $48 Million in successful media placement […]
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5 Goals Shared by Successful Hospital Marketers
Hospital mission statements may vary slightly from one institution to the next, but each has at least one common goal: a commitment to improving […]
Translating Tourism Industry Data into Advertising ROI
For most of us, travel is about adventure, romance, and surprise. It’s an opportunity to cast aside who we are at home and experience […]
Ad Campaign Analytics: What Law Firms Need to Know
A winning lawyer often relies on multiple types of evidence to prove his case in court. Hearsay can be helpful as can testimony, but […]
Gain Hospital Board Consensus Through Better Data Analytics
Nicholas Copernicus suggested the revolutionary idea that the Earth circled the sun in 1543. His contemporaries quickly rejected the theory. It took 57 more […]
Using Segmented Data to Hyper-Target Tourism Campaigns
A Millennial, a Gen Xer, and a Baby Boomer walk into a swanky hotel bar. They sidle up to the three feet of marble […]
Planning For Podcasts
While podcasts are nothing new, over the past couple years their popularity has been skyrocketing. All indicators point towards significant growth in the near […]
Focused On Feet
As a Digital Media Planner, it’s my job to ensure that our clients are getting the most from their advertising spend. For years, everyone […]
How effective is your targeted advertising if your target is on the move?
Why do some media executions fall flat and others have that special something that captures the moment? You have worked hard to create the […]
LinkedIn Gaining Ground
LinkedIn’s Marketing Solutions Team recently announced the official release of its native conversion tracking for Sponsored Content and Text Ads. The new conversion tracking […]