How Restaurants Can Dive Deep into Customer Data
Technology is a double-sided cleaver. On the one hand, POS systems, CRMs, and loyalty program apps simplify a number of operations for busy restaurateurs. […]
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Predictive Analytics: A Game Changer for Today’s Marketer
Big Data is a mixed bag for marketers. On the one hand, it has the capacity to completely transform marketing practices so that they’re […]
What Your Website Analytics Aren’t Telling You
Website analytics can tell you about your site’s traffic, bounce rate and unique visitors, among other things. They reveal the effectiveness (or ineffectiveness) of […]
What Data Means & Why It’s So Critical To Your Ad Campaign
These days the term data frequently gets thrown around in meetings, emails and articles. We all understand what data is and that it’s used […]
Using Analytics to Optimize Your Campaign and Improve ROI
Media planners are numbers people. We use numbers and information to guide media strategy and campaign performance. For the latter, we employ systems that […]
Four Things to Consider When Selecting A Dashboard System
If you’re a marketer, the most fundamental responsibility you have is to move the proverbial needle–sell a widget, book a hotel room or change […]
Reduce Your Hotel’s Cost Per Booking
Reduce cost per booking by 50% with smart media strategies and advanced analytics. Two of the most critical stats for hotel marketers is how […]
Understanding PPC Metrics: Which Matter Most and Why?
The success of every digital advertising campaign is based on metrics in one way or another. There are numerous metrics marketing and advertising companies […]
Overcoming the Challenges of Marketing Attribution
Three marketers walk into a bar. No, it’s not the start of a bad joke, but yet another situation where the conversation inevitably turns […]
How to Lower Your Law Firm’s Cost Per Case (Checklist Included)
Most law firms strive to know and lower their cost per case (CPC), which is the cost a firm spends to sign a new […]
Tracing the Path from Ad to Purchase (Marketing Attribution Case Study)
Marketing attribution is a term certainly more recognizable now with the growth of “big data” and marketing analytics tools. It is the ability to […]
Keeping Up with Cookies: The Changing World of Marketing Metrics
As we navigate through the internet, we create an ever-clearer picture of our personal preferences. The online world has given marketers the ability to […]