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Advertising

20 Years in Advertising|Advertising|Strategy

Q&A with Eric Morgan: Shifting Trends in Advertising Over 20 Years

  Q: Roux launched exactly two decades ago this year. What’s been the most surprising shift in advertising since those early days? Somewhere along […]

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Advertising|Digital Advertising|Social Media

Facebook: The Key To Festival Success

Spring is festival season in New Orleans. The weather is warm and sunny, without the heavy humidity that settles over New Orleans for the […]

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Advertising|Marketing|Strategy

How Traditional and Digital Media Work Together to Build Brands

By 1999, an Internet connection was standard in 1 out of 3 American households. As of 2015, 8 out of 10 American adults had […]

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Advertising|Analytics|Tourism

Translating Tourism Industry Data into Advertising ROI

For most of us, travel is about adventure, romance, and surprise. It’s an opportunity to cast aside who we are at home and experience […]

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Advertising|Law|Strategy

5 Simple Advertising Strategies for Law Offices (and everyone else!)

Is your personal injury law firm struggling to adapt to a constantly changing advertising landscape? Use these five strategies to make the most of […]

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Advertising|Marketing|Social Media

Food and Beverage Worthy of Celebration

I know something was off the moment the alarm clock went off one February morning. Did I leave the stove on? Were my keys […]

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Advertising|Analytics|Law

Ad Campaign Analytics: What Law Firms Need to Know

A winning lawyer often relies on multiple types of evidence to prove his case in court. Hearsay can be helpful as can testimony, but […]

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Advertising|Analytics|Audience Analysis

Using Segmented Data to Hyper-Target Tourism Campaigns

A Millennial, a Gen Xer, and a Baby Boomer walk into a swanky hotel bar. They sidle up to the three feet of marble […]

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Advertising|Digital Advertising|Strategy

Why You Should Buy Banner Ads

In today’s advertising campaigns, an increasingly larger percent of budgets are being allocated towards online tactics. Digital tactics have long since proved their value, […]

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Advertising|Analytics|Digital Advertising

Planning For Podcasts

While podcasts are nothing new, over the past couple years their popularity has been skyrocketing. All indicators point towards significant growth in the near […]

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Advertising|Social Media|Strategy

Champagne taste on a beer budget? No problem.

“I want to advertise our new product and I have $12,000. Is that enough?” In 2016, with tight budgets, growing costs and shrinking margins, […]

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Advertising|Television

World Series of Advertising

The 2016 Fall Classic features the clash of two teams with a combined 178 years of championship drought. The Cubs’ misery has been parodied […]

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