TV is Betting on Sports to Regain Advertising Dominance
With national TV ad sales on pace to fall 2% or more each year through 2022 (according to Magna research), and younger audiences flocking […]
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The Benefits of Mobile Device IDs For Media Strategies
Digital campaigns were built on the back of cookies. While great in concept, cookies have always carried drawbacks, which have handicapped marketers from communicating with […]
Local Restaurants, It’s Time to Dive in the Digital Ocean
I’m sure by now you’ve already scrolled through hundreds of pictures and videos of food and restaurants in your Facebook, Instagram, Twitter or YouTube […]
Using Analytics to Optimize Your Campaign and Improve ROI
Media planners are numbers people. We use numbers and information to guide media strategy and campaign performance. For the latter, we employ systems that […]
Using Psychographics to Successfully Target Your Audience
Media planning and buying was originally built on demographics. Buys were rooted in specific audiences, like “Adults ages 25-54” or “Women ages 18+.” Although […]
Four Things to Consider When Selecting A Dashboard System
If you’re a marketer, the most fundamental responsibility you have is to move the proverbial needle–sell a widget, book a hotel room or change […]
New Technologies That Are Changing the Way Brands Tell Stories
Brands have to tell their stories in unique and innovative ways in order to attract their targeted audience. Consumers want to feel a connection […]
8 Tips to Help You Be More Productive at Work
Like most people, I find it very difficult to focus at work from time to time. This is particularly true around the holidays. The […]
5 Reasons Why I Cut The Cord
As I write this piece, I’m watching the Saints game, but not through cable. According to the Wall Street Journal, more than 1 million […]
Worth The Drive: Tips for Attracting Tourists to Your Restaurant
You’ve made a name for yourself in the local market, but you want your restaurant to be on the top of the list for […]
How Companies Can Get the Most Out of Their Nonprofit Partnerships
According to the National Restaurant Association, 94 percent of restaurants make charitable contributions, adding up to $3 billion a year in charitable giving from […]
5 Car Dealership Marketing Tips To Set Your Business Apart
According to a 2016 survey, Millennials and Gen X shoppers would choose a root canal or house cleaning over negotiating with a car dealer. […]