marketing strategy

A common question I get—especially from small and mid-sized law firms—is how to get started with a marketing campaign. “Should we run ads on […]

As one-year ends and another begins, law firms commonly wrap up the year’s financials and evaluate their numbers. But numbers only tell one part of the story.

WHAT IS PREDICTIVE MODELING For a few decades, accountability has been on the tip of tongues of every brand marketer and ad agency client. […]

In today’s world, there are a number of routes to choose when deciding how to allocate your law firm’s annual marketing budget. From digital […]

It’s no secret that the legal marketing field is crowded, therefore standing out among a sea of law firms is challenging. Marketing is one […]

You’ve probably guessed from our writing that we strongly believe that strategy should drive marketing. For us, strategy is derived from opportunities or challenges […]

No matter how you spin it, good marketing strategies must have their audience at the forefront. Absent a clearly defined profile of future customers, […]

Potential clients reach out to us most often for one primary reason: within their marketing efforts, they’re not sure what is making an impact […]

As media buyers, we’re tasked with buying time and space. Our clients trust our expertise and experience to guide their brands along a marketing […]

The sustained impact and subsequent worries that Americans have felt during the months of COVID-19 have been unimaginable. With the inability to travel freely, […]

After more than two decades in the marketing world, I’ve come to terms with the fact that some ideas work just as planned or […]

As expert marketers, we spend our days preaching the importance of analytics, multi-channel strategies and audiences. We can tell you where to place each […]