marketing strategy

For years, marketers have been told that some media “can’t be measured.” TV builds awareness. Billboards drive familiarity. Social creates engagement. Search converts. The […]

In Part I of this series, we discussed how healthcare isn’t just difficult, it’s a completely different beast than marketing any other industry. As […]

If you’re a marketing director at a healthcare system or hospital, you already know the truth: healthcare marketing isn’t just difficult, it’s a completely […]

Every day we see law firms struggle to break into the next level of growth, adding more staff, increasing their annual case load, and […]

A common question I get—especially from small and mid-sized law firms—is how to get started with a marketing campaign. “Should we run ads on […]

Healthcare marketing is constantly changing. Although you’re probably doing many things right, sometimes it helps to survey your marketing landscape for possible mistakes. Fortunately, […]

Understanding the stages of the client journey prepares you to deliver exactly what your ideal buyer wants at the precise moment he or she […]

When protected health information (PHI) is made public, a consumer’s most valuable asset – their identity – becomes vulnerable.  The privacy rule of the […]

“All good things must come to an end.” It’s an adage that applies to many things in life – lazy weekends, delicious desserts and […]

Big Data is a mixed bag for marketers. On the one hand, it has the capacity to completely transform marketing practices so that they’re […]

The world of digital advertising changes rapidly. Every day there are new technologies and opportunities that enhance how brands speak and interact with target […]

It can take more than a year for a restaurateur to see a profit, and in that year, more restaurants are cropping up on […]