KPIs (Key Performance Indicators) are the caped crusaders of the business world, guiding companies towards success one data point at a time. There are thousands of potential KPIs businesses can track to monitor performance, including hundreds tailored specifically to law firms.
In today’s competitive legal landscape, law firms need to have a well-defined marketing strategy to stand out, achieve their objectives and, well, survive. Every law […]
We sometimes hear from law firm clients who are frustrated that a previous client of theirs turned to another law firm for a service that the firm could have provided had the client only known it was an option.
If you’re considering investing time and resources into building up your social media presence, there are a few questions to think through that will guide the actions you take and platforms you choose.
As one-year ends and another begins, law firms commonly wrap up the year’s financials and evaluate their numbers. But numbers only tell one part of the story.
In today’s world, there are a number of routes to choose when deciding how to allocate your law firm’s annual marketing budget. From digital […]
Few people understand the power of a compelling story better than a lawyer. Whether you’re delivering a closing argument to a jury or negotiating […]
If a law firm wants to stay ahead of the competition and grow, the right marketing is critical. Therefore, hiring the right media agency […]
SEO marketing and online ad campaigns are highly competitive among law firms. The keywords can be costly, and visibility can be an arms race […]
If you haven’t begun to integrate AI into your law firm’s marketing strategy, make it a priority in the coming year. Despite all the […]
Facebook’s news feed has evolved to promote more content that creates meaningful engagement and interactions among users. This means law firms and other businesses […]
When it’s time to create or revise your law firm’s online marketing plan, there are many important considerations to make. Sometimes it’s easy to […]