Tag

digital content

Healthcare|Law|Strategy|Tourism

Make the Most of Customer Experience in Your Business’s Advertising

The key to your business’ success isn’t in advertising; it’s in how your business makes customers feel. A positive customer experience powerfully drives word-of-mouth […]

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Advertising|Planning

Digital Vendors: 5 Tips to Make Your Proposal Stand Out

Issuing a request for opportunity (RFO) is a vital step when planning a digital campaign, and its importance cannot be undervalued. The purpose of […]

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Advertising|Marketing|Strategy

Personalization Is Paramount

Despite a growing global concern with data collection, a third of Americans say they’re happy to trade their personal data for more personalized online […]

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Marketing|Strategy|Television

The Importance of Video in Nonprofit Marketing

There are currently more than 1.5 million nonprofits registered in the U.S., and that number is rapidly increasing with each passing year. With every […]

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Advertising|Tourism

Tips for Leveraging Visual Content in Your Tourism Marketing Strategy

Some things simply can’t be put into words. When it comes to hospitality and tourism, visual content is a necessity to capture the interest […]

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Digital Advertising

What Marketers Need to Know About the EU’s General Data Protection Regulation

In light of the Cambridge Analytica/Facebook privacy scandal this year, many organizations and countries are shifting efforts into high gear to hold entities responsible […]

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Advertising|Social Media|Technology

The Effects of Social Media on Tourism Marketing

Social media has evolved to the point where companies have significantly altered their online marketing strategy. With the vast majority of the population using […]

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Advertising|Digital Advertising|Marketing|Media Strategy

Optimizing Your Digital Campaign

So your digital media campaign is in full swing. Now, what? By taking an analytical, objective look at what is and isn’t working throughout […]

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Digital Advertising|Millennial|Television

YouTube Targets Millennials by Offering an Inexpensive Alternative to Cable

YouTube recently released its new Internet-based live TV app for $39.99 per month that allows viewers to watch network TV live on their laptop, […]

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Branding|Strategy

4 Tips to Create an Impactful Thank You Page

Thank you. Those two words conjure up all kinds of positive emotions. Showing appreciation comes in many forms, from the thank you note to […]

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Advertising|Analytics|Digital Advertising

Planning For Podcasts

While podcasts are nothing new, over the past couple years their popularity has been skyrocketing. All indicators point towards significant growth in the near […]

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Digital Advertising|Technology

The Digital Dilemma

Years ago, with a click of a button, I installed an ad blocker. Seconds later all ads had disappeared from my screen. Websites loaded […]

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