Tag

digital advertising

Digital Advertising

What Marketers Need to Know About the EU’s General Data Protection Regulation

In light of the Cambridge Analytica/Facebook privacy scandal this year, many organizations and countries are shifting efforts into high gear to hold entities responsible […]

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Advertising|Strategy

Spring Cleaning: A Glimpse Into Roux Business Practices

Spring cleaning has been a facet of human culture for centuries. Whether it be cause for opening your windows and removing the winter’s stale […]

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Advertising|Digital Advertising|Political Advertising

5 Key Points About Facebook’s New Political Advertising Policy

Facebook has become a popular and successful platform for many brands, and the political world has taken notice. But like many digital platforms of […]

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Advertising|Digital Advertising|Marketing|Media Strategy

Optimizing Your Digital Campaign

So your digital media campaign is in full swing. Now, what? By taking an analytical, objective look at what is and isn’t working throughout […]

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Healthcare

Patients and Caregivers: How Audiences Drive Campaign Decisions

As baby boomers age, the number of caregivers will continue to increase. It is estimated that caregivers are expected to exceed 45 million by […]

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Advertising|Analytics

Overcoming the Challenges of Marketing Attribution

Three marketers walk into a bar. No, it’s not the start of a bad joke, but yet another situation where the conversation inevitably turns […]

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Advertising|Digital Advertising|Social Media|Strategy

Use Your Media to Make the Most of Trade Shows

Exhibiting at trade shows, expos, conventions and fairs are uniquely personal experiences. These events give you a special opportunity to spend time with your […]

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Advertising|Healthcare

How to Create an Emotional Connection With Your Audience, and Why You Should

Most companies in the healthcare industry understand the importance of building their brand. But many also struggle to build it. The best media agencies […]

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Digital Advertising|Millennial|Television

YouTube Targets Millennials by Offering an Inexpensive Alternative to Cable

YouTube recently released its new Internet-based live TV app for $39.99 per month that allows viewers to watch network TV live on their laptop, […]

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Advertising|Digital Advertising|Social Media|Television

The Evolution of Audience Engagement, As Seen During the 2018 Olympics

The 2018 Winter Olympics ended with a closing ceremony that exceeded expectations. The ceremonies combined traditional elements of Korean culture with modern K-pop performances […]

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Advertising|Digital Advertising

The Year of Mobile Has Arrived

It seems like for the past five years the industry has been saying, “it’s the year of mobile!” Well, it might finally be here. […]

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Advertising|Blog|Digital Advertising|Television

“Over the Top” Advertising is the New Normal

With more consumers choosing to cut the cord, digital platforms offer a convenient and customizable way to watch television. Streaming services such as Netflix […]

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