Tag

digital advertising

Advertising|Media Strategy|Millennial

Is OTT advertising a good fit for your business?

American businesses spend more than $70B annually on television advertising. Less than 5% of that spend goes to over-the-top (OTT) advertising, according to a […]

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Automotive|Digital Advertising

Digital for Dealerships: How To Go Beyond TV Commercials

Ads featuring local car dealerships are a dime a dozen during evening commercial breaks, and long gone are the days of decisions being made […]

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Analytics

Predictive Analytics: A Game Changer for Today’s Marketer

Big Data is a mixed bag for marketers. On the one hand, it has the capacity to completely transform marketing practices so that they’re […]

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Digital Advertising|Restaurant

6 Ways to Help Your Target Customer Find Your Restaurant Online

It can take more than a year for a restaurateur to see a profit, and in that year, more restaurants are cropping up on […]

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Audience Analysis

Get to Know Your Target Audience on a Deeper Level with These 4 Steps

We hate to break it to you. Your target audience cannot be “everyone.” As much as many business owners would love to believe that […]

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Digital Advertising|Strategy|Tourism

Improve Your Travel Bookings With These 5 Data-driven Tactics

Technology has completely transformed the way modern consumers plan for travel. Adventurous globetrotters have the option to take control of their travel plans through […]

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Analytics

What Your Website Analytics Aren’t Telling You

Website analytics can tell you about your site’s traffic, bounce rate and unique visitors, among other things. They reveal the effectiveness (or ineffectiveness) of […]

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Digital Advertising|Strategy

Higher Ed, Lower Cost: How Roux Increased Conversions for Delgado Community College

The higher education landscape is more competitive than ever, especially with the introduction of virtual learning programs and online courses. In order to stay […]

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media strategy
Advertising|Strategy

Is your media strategy missing this key element?

In the 21st Century, business is booming. The field of opportunity is broader than it’s ever been. The cost to gain entry is lower, […]

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Advertising|Strategy|Uncategorized

Geofencing vs. Mobile Device ID Targeting: What’s the Best Tactic for Your Restaurant?

Just as “Location. Location. Location” is an oft-repeated mantra in the real estate business, restaurant marketers know that a prime location is as critical […]

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Tourism|Uncategorized

The Customer Journey: Fine-Tune Your Tourism Marketing Strategy

A traveler starts getting the itch to visit a new destination. He begins to picture a tropical locale, asks friends for recommendations, and starts […]

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data
Analytics|Audience Analysis

What Data Means & Why It’s So Critical To Your Ad Campaign

These days the term data frequently gets thrown around in meetings, emails and articles. We all understand what data is and that it’s used […]

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