Is OTT advertising a good fit for your business?
American businesses spend more than $70B annually on television advertising. Less than 5% of that spend goes to over-the-top (OTT) advertising, according to a […]
American businesses spend more than $70B annually on television advertising. Less than 5% of that spend goes to over-the-top (OTT) advertising, according to a […]
Ads featuring local car dealerships are a dime a dozen during evening commercial breaks, and long gone are the days of decisions being made […]
Big Data is a mixed bag for marketers. On the one hand, it has the capacity to completely transform marketing practices so that they’re […]
It can take more than a year for a restaurateur to see a profit, and in that year, more restaurants are cropping up on […]
We hate to break it to you. Your target audience cannot be “everyone.” As much as many business owners would love to believe that […]
Technology has completely transformed the way modern consumers plan for travel. Adventurous globetrotters have the option to take control of their travel plans through […]
Website analytics can tell you about your site’s traffic, bounce rate and unique visitors, among other things. They reveal the effectiveness (or ineffectiveness) of […]
The higher education landscape is more competitive than ever, especially with the introduction of virtual learning programs and online courses. In order to stay […]
In the 21st Century, business is booming. The field of opportunity is broader than it’s ever been. The cost to gain entry is lower, […]
Just as “Location. Location. Location” is an oft-repeated mantra in the real estate business, restaurant marketers know that a prime location is as critical […]
A traveler starts getting the itch to visit a new destination. He begins to picture a tropical locale, asks friends for recommendations, and starts […]
These days the term data frequently gets thrown around in meetings, emails and articles. We all understand what data is and that it’s used […]