Connecting The Value Of Social Media Marketing To Potential Travelers.
With rapid changes in today’s travel industry, marketers need to move faster and more strategically to reach new and existing customers. In the travel […]
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Improve Your Travel Bookings With These 5 Data-driven Tactics
Technology has completely transformed the way modern consumers plan for travel. Adventurous globetrotters have the option to take control of their travel plans through […]
Going Above and Beyond: What Can Happen When You Think Beyond the Full-Page Ad
What does it mean to go above and beyond in the media world? There are a lot of ways that question could be answered. Is […]
The Customer Journey: Fine-Tune Your Tourism Marketing Strategy
A traveler starts getting the itch to visit a new destination. He begins to picture a tropical locale, asks friends for recommendations, and starts […]
Tourism Tips to Create Memorable Messaging for Travelers
You’ve conducted the research on your target market, and you’ve used the data to create a smart marketing strategy. Now it’s time to craft […]
Make the Most of Customer Experience in Your Business’s Advertising
The key to your business’ success isn’t in advertising; it’s in how your business makes customers feel. A positive customer experience powerfully drives word-of-mouth […]
How Companies Can Get the Most Out of Their Nonprofit Partnerships
According to the National Restaurant Association, 94 percent of restaurants make charitable contributions, adding up to $3 billion a year in charitable giving from […]
Reduce Your Hotel’s Cost Per Booking
Reduce cost per booking by 50% with smart media strategies and advanced analytics. Two of the most critical stats for hotel marketers is how […]
Takeaways from the Louisiana Lt. Governor’s Travel Summit
Last month, Lake Charles hosted over 500 tourism and hospitality professionals at the Lt. Governor’s Travel Summit. The conference featured a keynote address from […]
6 Tips for Running a Successful Giveaway Campaign
Giveaway campaigns offer an engaging way for businesses in the tourism and travel industry to raise their profiles and attract online followers. To make […]
How to Retarget and Convert Your Hospitality Prospects Online
What is retargeting? In a recent study, the tech company Fastbooking found that the average hotel website conversion rate is 2.2%. In other words, […]
Super Bowl 2024: A Win for NOLA Tourism & an Opportunity for Marketers
Winning the bid for Super Bowl 2024 is just one more touchdown in a series of game-changing plays by the New Orleans tourism and […]