Tourism

What is influencer marketing? According to the Federal Trade Commission’s strict definition, influencer marketing is a form of paid endorsement. The influencer is an […]

Some things simply can’t be put into words. When it comes to hospitality and tourism, visual content is a necessity to capture the interest […]

Now more than ever, sports travel enthusiasts are lacing up their sneakers, packing their foam fingers and planning a trip down sports memory lane. […]

Social media has evolved to the point where companies have significantly altered their online marketing strategy. With the vast majority of the population using […]

For the last year and a half, I’ve sat on the New Orleans Tricentennial Media and Branding Committee. We have been discussing the many events planned […]

Helping Louisiana’s Capital Reach New Audiences When was the last time you booked a trip? Was it with your family? A group of close […]

Last week, myself and a few members of the Roux. team attended LTPA’s LT. Governor’s Summit. It was a week full of informative breakout […]

Recently, for one of our team building exercises, we went on an air boat swamp tour of Bayou Lafitte and the main attraction of […]

Sports travel continues to grow despite economic conditions, and why not?  In good times and bad, there are games to be played and team […]

These days, the way we plan, travel, and experience a vacation is often centered around the smart phone we hold in the palm of […]

At Roux, we’ve leveraged more than 30 innovative audience analysis tools and decades of experience to manage over $48 Million in successful media placement […]

For most of us, travel is about adventure, romance, and surprise. It’s an opportunity to cast aside who we are at home and experience […]