Technology

Artificial intelligence (AI) is reshaping industries across the board, including marketing. As a forward-thinking agency, we understand integrating AI can seem daunting, but rest […]

Voice recognition technology offers a modern convenience and better ability to multitask in our everyday lives – from asking Alexa what the weather is […]

If you’ve followed along with our blog, you’re familiar with how much we rely on data. It informs media strategy, tells us who your […]

One of the biggest tasks a marketer is faced with is creating a seamless communication experience between their product’s message and their desired audience. […]

Today’s hyper-focused audience segmentation, combined with client audiences that are highly specialized (e.g.: a title or role), has led to yet another evolution in […]

It’s challenging to scroll through your favorite marketing website or daily e-newsletters without coming across the topic of 5G. Many refer to it as […]

As the way people get information and entertainment evolves, so too has the vernacular that marketers use to describe that process. Case in point, […]

It was recently reported that Spotify purchased Anchor and Gimlet Media, which are significant players in the world of podcasting. If you’re like the […]

Digital campaigns were built on the back of cookies. While great in concept, cookies have always carried drawbacks, which have handicapped marketers from communicating with […]

If you’re a marketer, the most fundamental responsibility you have is to move the proverbial needle–sell a widget, book a hotel room or change […]

Brands have to tell their stories in unique and innovative ways in order to attract their targeted audience. Consumers want to feel a connection […]

If you haven’t begun to integrate AI into your law firm’s marketing strategy, make it a priority in the coming year. Despite all the […]