Technology

The popularity of intelligent personal assistants like Siri and Alexa is growing. The growth of U.S. smart speaker ownership is projected to expand from […]

Consumers today engage with content in ways that was unheard of even a decade ago. With the majority of the population using some sort […]

Social media has evolved to the point where companies have significantly altered their online marketing strategy. With the vast majority of the population using […]

THE CHALLENGE Within many industries, the role of the brand is to promote awareness and interest in the product, while letting entities down the […]

The Consumer Electronics Show (CES) has come and gone. Presented by the Consumer Technology Association, CES is a place where all the brilliant minds […]

The Federal Communications Commission is drawing up a plan to reverse Obama-era rules that require all internet traffic to be treated equally. Known on […]

Unless you’re living under a rock or on a remote island with no internet, you’ve obviously heard about Verizon buying Yahoo! No big deal, right? Just […]

Q: How do you get a generation of content consumers who demand immediacy, relevance, and bite-sized information to remember your 30-second commercial? A: You […]

A perk of membership in the 4A’s (American Association of Advertising Agencies) is the Forum Program. Built around the heads of 10-18 agencies from […]

For years, video games have been viewed as a waste of time. Gamers were constantly portrayed as anti-social nerds who live in their parent’s […]

Have you ever taken inventory of the number of apps you use in a week? I came up with about twenty off the top […]

Your system needs an update.  The computer alerts you as you’re shutting down or you get an email from the administrator. Cue the eye […]