Four Ways To Hone Your Analytics & Attribution Systems
As a marketer, the biggest challenge you have is quantifying your return on investment (ROI). Afterall, your company is spending large sums of money […]
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Content Marketing: An alternative to standard digital ad units
If I were to ask you to list all the ways to use the internet to promote a brand’s offerings, I trust you could […]
How To Refocus Your Healthcare Strategy
Almost overnight, the state of the world has quickly changed right before our eyes. Along with seeking news from our typical sources, we’ve been […]
The Business Conversation of Restarting Your Marketing After a Pause
To say we’re in uncharted waters is an understatement. The U.S. and many countries are on lockdown, economies are unstable and citizens are rightfully […]
Are You Measuring The Right Metrics At The Right Stage?
The foundation of a successful media strategy is data. Specifically, it is the ability to look at quantitative information related to the actions within […]
Who’s Most Likely To Call A Personal Injury Attorney?
Part of understanding which audience your law firm should target is knowing which types of people are more likely to call a personal injury […]
How to Reach Your Audience at Different Stages in the Client Journey
Understanding the stages of the client journey prepares you to deliver exactly what your ideal buyer wants at the precise moment he or she […]
Improve Your Travel Bookings With These 5 Data-driven Tactics
Technology has completely transformed the way modern consumers plan for travel. Adventurous globetrotters have the option to take control of their travel plans through […]
Going Above and Beyond: What Can Happen When You Think Beyond the Full-Page Ad
What does it mean to go above and beyond in the media world? There are a lot of ways that question could be answered. Is […]
Influencer Marketing in the Financial Services Industry: Why It Works
Nothing is more critical to a financial company than the trust of its clients. Without that key ingredient, it’s impossible to build, much less […]
Higher Ed, Lower Cost: How Roux Increased Conversions for Delgado Community College
The higher education landscape is more competitive than ever, especially with the introduction of virtual learning programs and online courses. In order to stay […]
Is your media strategy missing this key element?
In the 21st Century, business is booming. The field of opportunity is broader than it’s ever been. The cost to gain entry is lower, […]