Insights

Strategy

Branding|Media Strategy|Strategy

Does Your Strategy Fit Your “Why?”

As media buyers, we’re tasked with buying time and space. Our clients trust our expertise and experience to guide their brands along a marketing […]

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Digital Advertising|Strategy|Technology

Adapting Digital Marketing for Voice Search

Voice recognition technology offers a modern convenience and better ability to multitask in our everyday lives – from asking Alexa what the weather is […]

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Blog|Social Media|Strategy

TikTok Takeover in 2021

There is no disputing that video is king in today’s marketing world. And no one should be surprised when we say the short-form video […]

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Planning|Strategy|Tourism

The Future Of Travel

The sustained impact and subsequent worries that Americans have felt during the months of COVID-19 have been unimaginable. With the inability to travel freely, […]

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Advertising|Marketing|Media Strategy|Strategy

Optimizing Your Strategy to Maximize Results

After more than two decades in the marketing world, I’ve come to terms with the fact that some ideas work just as planned or […]

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Content Marketing|Strategy|Video

The Ongoing Rise of Video Marketing

Video marketing is no longer a medium of the future, only available to those with large marketing budgets. This method of communicating has taken […]

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Marketing|Strategy

Retail Trends: 2020’s Holiday Season Marketing Trends

As we draw closer to the end of the year, brands are readying their holiday campaigns, looking to draw attention from eager shoppers with […]

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Advertising|Strategy|Television

Why YouTube is a Powerhouse for Advertisers

It is an understatement to say that YouTube has gained more popularity in the last few months. And where there are consumers, advertisers are […]

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Advertising|Strategy

The Relationship Behind the Partnership

We know the importance of first impressions when it comes to meeting someone new. And first impressions apply to working relationships too, especially in […]

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Advertising|Marketing|Media Strategy|Strategy

Celebrating our 200th Blog Post

No one can argue that 2020 has been one of the most chaotic years in modern history. During such times we occasionally look back […]

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Planning|Strategy

Are You Ready For Planning Season?

With the passing of Labor Day, most turn their attention to the end of summer and the excitement that fall brings. In the media […]

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Advertising|Strategy

The Power Of SEO

Depending on search engines have become a part of our everyday lives. Realistically, how many times do you use Google each week? From looking […]

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