Using The Customer Journey For Your Brand’s Benefit
Marketers have the specific task of not only predicting customer behavior but influencing it along the way. This means you need to have a […]
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Media Strategy
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Auto Marketing: Making the Digital Shift
With in-person sales limited across the board, the automotive industry has taken one of the hardest hits throughout our current economic challenge. As car […]
A Casino’s Five Target Audiences
As I’m sheltering in place, my social media pages remind me of exotic destinations and exciting travel adventures. I slip into a reminiscent state […]
The Crystal Ball of Digital Marketing
What if I told you there is a crystal ball for how your digital marketing will perform? A way to look into the future […]
Content Marketing: An alternative to standard digital ad units
If I were to ask you to list all the ways to use the internet to promote a brand’s offerings, I trust you could […]
Changes In Consumer Media, Brought To You By COVID-19
As a father and a business owner, what COVID-19 has done to life is nothing short of amazing. Like many people, my wife and […]
The Business Conversation of Restarting Your Marketing After a Pause
To say we’re in uncharted waters is an understatement. The U.S. and many countries are on lockdown, economies are unstable and citizens are rightfully […]
Do Your Audience Segmentations Look Like This?
As a team of media strategist and planners, Roux provides clients with insight on their current and prospective customers. As you will read below, […]
Manage The Perfect Healthcare Media Campaign.
Long gone are the days of hospitals and health systems relying solely on mailers or running a small television campaign to claim market share. […]
Media: It’s What We Do Best
In a marketing landscape where advertising agencies have become commonplace, the team at Roux is often asked the question, “Why just media?” and “How […]
Is OTT advertising a good fit for your business?
American businesses spend more than $70B annually on television advertising. Less than 5% of that spend goes to over-the-top (OTT) advertising, according to a […]
How to Choose the Right Media and Land More Cases for your Law Firm
It’s no secret that the legal field is crowded, and standing out among a sea of law firms is challenging. Without a consistent case […]