Media Strategy

If you look at my bio, you’ll see that I have degrees from both Loyola University and Tulane University. I hold both schools in […]

60% of automotive searches come from a mobile device. Just like many industries today, buying an item like a car happens at multiple moments […]

Digital campaigns were built on the back of cookies. While great in concept, cookies have always carried drawbacks, which have handicapped marketers from communicating with […]

Media planners are numbers people. We use numbers and information to guide media strategy and campaign performance. For the latter, we employ systems that […]

As media buyers, our job is to optimize a client’s marketing budget when purchasing media to ensure the dollars are being placed effectively and […]

Reduce cost per booking by 50% with smart media strategies and advanced analytics. Two of the most critical stats for hotel marketers is how […]

Not too long ago it was fairly easy. Once a media strategy was created and approved by the client, the media planning team would […]

Giveaway campaigns offer an engaging way for businesses in the tourism and travel industry to raise their profiles and attract online followers. To make […]

What is OTT and can it help promote my brand to my customers? There has been a lot of curiosity surrounding advertising on video […]

So your digital media campaign is in full swing. Now, what? By taking an analytical, objective look at what is and isn’t working throughout […]

Why do some media executions fall flat and others have that special something that captures the moment? You have worked hard to create the […]