Navigating Audience Segmentation for Optimal Travel Marketing
Finding your tribe in the world of travel marketing is thrilling and a little overwhelming. How do you pinpoint that sweet spot audience that […]
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Audience Analysis
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Unforgettable Campaigns: The Power of Insight and Strategy
In the world of marketing, success isn’t just about throwing more money at Facebook ads or launching flashy campaigns. It’s about uncovering the essence […]
Tracking Travelers’ Sentiment
Destinations and hospitality brands are catching their breath and are working to rebuild and relaunch strategies that fit the current climate after an abrupt […]
Is Your Brand Ready For Gen Z?
As marketers, we’re constantly adapting to stay ahead of consumer trends and analyzing audiences with purchase power and influence. Today, this means ensuring your […]
Facebook’s State of Small Business
From interpersonal connections to marketing options, Facebook has grown into a resource far beyond its initial intention. Today, it is a critical communication tool […]
Customer Persona Breakdown
No matter how you spin it, good marketing strategies must have their audience at the forefront. Absent a clearly defined profile of future customers, […]
CPG Case Study: Following Customer Journey to Results
When it comes to consumer packaged goods (CPG), brands are constantly fighting for space in the hearts, minds and shopping carts of consumers. With […]
What Do You Buy During A Pandemic?
In a matter of days during March 2020, the U.S. changed in so many ways – employment rates tanked, businesses shuttered, schools kicked students […]
Audience Data Enrichment via Location
Geolocation is not only about pinpointing potential customers on a map and delivering them relevant content. It can be used as a research tool, […]
Two Areas of Marketing Every Brand Should Be Asking About
The definition of a media agency has changed dramatically over the last few decades, and no longer is media planning and buying the sole […]
A Casino’s Five Target Audiences
As I’m sheltering in place, my social media pages remind me of exotic destinations and exciting travel adventures. I slip into a reminiscent state […]
Do Your Audience Segmentations Look Like This?
As a team of media strategist and planners, Roux provides clients with insight on their current and prospective customers. As you will read below, […]