How the Audio World of Siri and Alexa Is Reshaping Marketing Strategies
Consumers today engage with content in ways that was unheard of even a decade ago. With the majority of the population using some sort […]
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Understanding PPC Metrics: Which Matter Most and Why?
The success of every digital advertising campaign is based on metrics in one way or another. There are numerous metrics marketing and advertising companies […]
Tips for Leveraging Visual Content in Your Tourism Marketing Strategy
Some things simply can’t be put into words. When it comes to hospitality and tourism, visual content is a necessity to capture the interest […]
Spring Cleaning: A Glimpse Into Roux Business Practices
Spring cleaning has been a facet of human culture for centuries. Whether it be cause for opening your windows and removing the winter’s stale […]
5 Key Points About Facebook’s New Political Advertising Policy
Facebook has become a popular and successful platform for many brands, and the political world has taken notice. But like many digital platforms of […]
The Effects of Social Media on Tourism Marketing
Social media has evolved to the point where companies have significantly altered their online marketing strategy. With the vast majority of the population using […]
Optimizing Your Digital Campaign
So your digital media campaign is in full swing. Now, what? By taking an analytical, objective look at what is and isn’t working throughout […]
Overcoming the Challenges of Marketing Attribution
Three marketers walk into a bar. No, it’s not the start of a bad joke, but yet another situation where the conversation inevitably turns […]
Use Your Media to Make the Most of Trade Shows
Exhibiting at trade shows, expos, conventions and fairs are uniquely personal experiences. These events give you a special opportunity to spend time with your […]
How to Create an Emotional Connection With Your Audience, and Why You Should
Most companies in the healthcare industry understand the importance of building their brand. But many also struggle to build it. The best media agencies […]
The Evolution of Audience Engagement, As Seen During the 2018 Olympics
The 2018 Winter Olympics ended with a closing ceremony that exceeded expectations. The ceremonies combined traditional elements of Korean culture with modern K-pop performances […]
The Importance of Added Value For Your Business
A recent article by M&C Saatchi’s Giles Hedger made a point that made me think of the founding of Roux and Eric Morgan’s leap […]