Audience Data Enrichment via Location
Geolocation is not only about pinpointing potential customers on a map and delivering them relevant content. It can be used as a research tool, […]
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Restaurant Marketing Reboot: Incorporating New Messaging
As businesses open their doors and adjust to social distancing, many restaurants are having to re-organize their marketing toolkits to meet today’s new needs. […]
How Insight Drives Strategy
In The Power Of Habit, Charles Duhigg provides a great understanding into how habits are formed, or even broken. Through a Cue, a Routine […]
How To Refocus Your Healthcare Strategy
Almost overnight, the state of the world has quickly changed right before our eyes. Along with seeking news from our typical sources, we’ve been […]
Changes In Consumer Media, Brought To You By COVID-19
As a father and a business owner, what COVID-19 has done to life is nothing short of amazing. Like many people, my wife and […]
The Business Conversation of Restarting Your Marketing After a Pause
To say we’re in uncharted waters is an understatement. The U.S. and many countries are on lockdown, economies are unstable and citizens are rightfully […]
Automotive Marketing For Today’s World
Auto dealerships have a wide range of skills under one roof, from customer service, product knowledge, negotiation abilities and more, but they’re rarely ALSO […]
What Does The Future Look Like With 5G?
It’s challenging to scroll through your favorite marketing website or daily e-newsletters without coming across the topic of 5G. Many refer to it as […]
Are You Measuring The Right Metrics At The Right Stage?
The foundation of a successful media strategy is data. Specifically, it is the ability to look at quantitative information related to the actions within […]
Advertising: It Doesn’t Have to Be Complicated
In today’s world with analytics, real-time tracking, mobile devices, audience segmentation and more, competition for the attention of consumers in each and every industry […]
Media: It’s What We Do Best
In a marketing landscape where advertising agencies have become commonplace, the team at Roux is often asked the question, “Why just media?” and “How […]
How to Reach Your Audience at Different Stages in the Client Journey
Understanding the stages of the client journey prepares you to deliver exactly what your ideal buyer wants at the precise moment he or she […]