Creative Wear-Out: How to Anticipate It and Adjust for Maximum Ad Effectiveness
“All good things must come to an end.” It’s an adage that applies to many things in life – lazy weekends, delicious desserts and […]
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Going Above and Beyond: What Can Happen When You Think Beyond the Full-Page Ad
What does it mean to go above and beyond in the media world? There are a lot of ways that question could be answered. Is […]
The “Why” Behind Your Media Buy: Three Insights That Should Drive Your Media Strategy
You’re ready to launch a campaign promoting your latest product or newest seasonal offering. You know that the key to getting more eyes and […]
5 Things Every Casino Marketer Needs to Know About Media Buying
As a casino marketer, you know that the gaming industry is different from any other. You serve a unique breed of consumer and offer […]
Is your media strategy missing this key element?
In the 21st Century, business is booming. The field of opportunity is broader than it’s ever been. The cost to gain entry is lower, […]
Geofencing vs. Mobile Device ID Targeting: What’s the Best Tactic for Your Restaurant?
Just as “Location. Location. Location” is an oft-repeated mantra in the real estate business, restaurant marketers know that a prime location is as critical […]
5 Audience Insights That Optimize Your Marketing Efforts
The label “consumer” characterizes complex humans based on one particular aspect of their personality: what they consume. A more critical question for marketers is: […]
Building a Connection: How Roux United a Brand with a Non-Traditional Campaign
Launching a new brand and identity for a well-known organization is never simple or easy. Recently, the team at Roux played a major role […]
The 3 P’s – What’s New At Roux
Roux turns 23 this year. Although it’s not exactly an exciting or memorable milestone in theory, it’s what’s behind it that matters most. The […]
Building Tomorrow’s Media Team
If you look at my bio, you’ll see that I have degrees from both Loyola University and Tulane University. I hold both schools in […]
What Financial Service Providers Should Know About Marketing Attribution
In a fiercely competitive market space, financial service providers must spend money across many marketing channels. Whether you’re a traditional financial business that’s been […]
Using Multi-Channel Retargeting To Grow Your Brand
Brands strive to build strong relationships with their customers, through the in-store experience, in the digital world, and through post-sales follow up. A powerful […]