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As a media agency, most people think of our work in terms of flowcharts, media plans and placing ads. While that is not entirely […]

As you’ve spent the last 5 months at home with your kids, you have surely seen the TikTok viral dances and lip sync challenges, […]

Rishad Tobaccowala, Chief Growth Officer at advertising behemoth Publicis Group, has said “data is available on a much more real-time, granular, and unified basis […]

As a veteran marketer, I experience it all the time. Brands see a competitor in the market doing something, so their curiosity rises. Or […]

In the new world we live in, many marketers and keepers of brands are hitting the reset button on their once beautiful marketing strategies. […]

In a matter of days during March 2020, the U.S. changed in so many ways – employment rates tanked, businesses shuttered, schools kicked students […]

These days, the overwhelming majority of people have an internet-connected device in their home, ranging from Smart TV’s, Apple TV’s, devices like FireTV Stick, […]

One of the biggest tasks a marketer is faced with is creating a seamless communication experience between their product’s message and their desired audience. […]

Geolocation is not only about pinpointing potential customers on a map and delivering them relevant content. It can be used as a research tool, […]

Today’s hyper-focused audience segmentation, combined with client audiences that are highly specialized (e.g.: a title or role), has led to yet another evolution in […]

Marketers have the specific task of not only predicting customer behavior but influencing it along the way. This means you need to have a […]

The definition of a media agency has changed dramatically over the last few decades, and no longer is media planning and buying the sole […]