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When we first launched Roux, linear TV ad buys were pretty straightforward. We had a handful of stations to choose from, and selected ad […]

Voice recognition technology offers a modern convenience and better ability to multitask in our everyday lives – from asking Alexa what the weather is […]

When it comes to consumer packaged goods (CPG), brands are constantly fighting for space in the hearts, minds and shopping carts of consumers. With […]

There is no disputing that video is king in today’s marketing world. And no one should be surprised when we say the short-form video […]

The sustained impact and subsequent worries that Americans have felt during the months of COVID-19 have been unimaginable. With the inability to travel freely, […]

After more than two decades in the marketing world, I’ve come to terms with the fact that some ideas work just as planned or […]

It’s perhaps now old news that this year, consumers are spending more time online, TV viewership is up, and mobile activity is through the […]

As expert marketers, we spend our days preaching the importance of analytics, multi-channel strategies and audiences. We can tell you where to place each […]

Email is essential in today’s world, just as it has been for nearly four decades. What started as has simple messages between academics has […]

Video marketing is no longer a medium of the future, only available to those with large marketing budgets. This method of communicating has taken […]

Given that more people are on the hunt for a job these days and businesses are looking for creative ways to increase brand awareness […]

As we draw closer to the end of the year, brands are readying their holiday campaigns, looking to draw attention from eager shoppers with […]