Connecting The Value Of Social Media Marketing To Potential Travelers.
With rapid changes in today’s travel industry, marketers need to move faster and more strategically to reach new and existing customers. In the travel […]
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Eric Morgan
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Manage The Perfect Healthcare Media Campaign.
Long gone are the days of hospitals and health systems relying solely on mailers or running a small television campaign to claim market share. […]
Are You Measuring The Right Metrics At The Right Stage?
The foundation of a successful media strategy is data. Specifically, it is the ability to look at quantitative information related to the actions within […]
Who’s Most Likely To Call A Personal Injury Attorney?
Part of understanding which audience your law firm should target is knowing which types of people are more likely to call a personal injury […]
Advertising: It Doesn’t Have to Be Complicated
In today’s world with analytics, real-time tracking, mobile devices, audience segmentation and more, competition for the attention of consumers in each and every industry […]
Media: It’s What We Do Best
In a marketing landscape where advertising agencies have become commonplace, the team at Roux is often asked the question, “Why just media?” and “How […]
How Restaurants Can Dive Deep into Customer Data
Technology is a double-sided cleaver. On the one hand, POS systems, CRMs, and loyalty program apps simplify a number of operations for busy restaurateurs. […]
How to Reach Your Audience at Different Stages in the Client Journey
Understanding the stages of the client journey prepares you to deliver exactly what your ideal buyer wants at the precise moment he or she […]
Is OTT advertising a good fit for your business?
American businesses spend more than $70B annually on television advertising. Less than 5% of that spend goes to over-the-top (OTT) advertising, according to a […]
How to Choose the Right Media and Land More Cases for your Law Firm
It’s no secret that the legal field is crowded, and standing out among a sea of law firms is challenging. Without a consistent case […]
How Healthcare Marketers Can Avoid HIPAA Violations
When protected health information (PHI) is made public, a consumer’s most valuable asset – their identity – becomes vulnerable. The privacy rule of the […]
Creative Wear-Out: How to Anticipate It and Adjust for Maximum Ad Effectiveness
“All good things must come to an end.” It’s an adage that applies to many things in life – lazy weekends, delicious desserts and […]