Author

Eric Morgan

Planning|Strategy|Tourism

The Future Of Travel

The sustained impact and subsequent worries that Americans have felt during the months of COVID-19 have been unimaginable. With the inability to travel freely, […]

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Advertising|Marketing|Media Strategy|Strategy

Optimizing Your Strategy to Maximize Results

After more than two decades in the marketing world, I’ve come to terms with the fact that some ideas work just as planned or […]

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Advertising|Gaming|Media Strategy

Integrating Marketing into Video Gaming

It’s perhaps now old news that this year, consumers are spending more time online, TV viewership is up, and mobile activity is through the […]

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Advertising|Creative|Media Strategy

Creative: Why It Matters To Marketing Strategies

As expert marketers, we spend our days preaching the importance of analytics, multi-channel strategies and audiences. We can tell you where to place each […]

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Advertising|Digital Advertising|Media Strategy

Re-Engage Your Audience Through Your Email Marketing

Email is essential in today’s world, just as it has been for nearly four decades. What started as has simple messages between academics has […]

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Content Marketing|Strategy|Video

The Ongoing Rise of Video Marketing

Video marketing is no longer a medium of the future, only available to those with large marketing budgets. This method of communicating has taken […]

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Digital Advertising|Media Strategy|Planning

LinkedIn Marketing Efforts Maximized

Given that more people are on the hunt for a job these days and businesses are looking for creative ways to increase brand awareness […]

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Marketing|Strategy

Retail Trends: 2020’s Holiday Season Marketing Trends

As we draw closer to the end of the year, brands are readying their holiday campaigns, looking to draw attention from eager shoppers with […]

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Advertising|Strategy|Television

Why YouTube is a Powerhouse for Advertisers

It is an understatement to say that YouTube has gained more popularity in the last few months. And where there are consumers, advertisers are […]

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Advertising|Branding|Marketing

Engaging Employees in Your Brand

An integrated marketing strategy goes so much deeper than just billboards and banner ads – the brand’s mission and values need to be felt […]

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Advertising|Strategy

The Relationship Behind the Partnership

We know the importance of first impressions when it comes to meeting someone new. And first impressions apply to working relationships too, especially in […]

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Advertising|Marketing|Media Strategy|Strategy

Celebrating our 200th Blog Post

No one can argue that 2020 has been one of the most chaotic years in modern history. During such times we occasionally look back […]

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