Author

Eric Morgan

Analytics|Digital Advertising|Marketing

Keeping Up with Cookies: The Changing World of Marketing Metrics

As we navigate through the internet, we create an ever-clearer picture of our personal preferences. The online world has given marketers the ability to […]

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Audience Analysis|Marketing|Tourism

Who Vs. Where: Keys to a Smart Geographic DMO Marketing Strategy

These days, the way we plan, travel, and experience a vacation is often centered around the smart phone we hold in the palm of […]

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20 Years in Advertising|Advertising|Strategy

Q&A with Eric Morgan: Shifting Trends in Advertising Over 20 Years

  Q: Roux launched exactly two decades ago this year. What’s been the most surprising shift in advertising since those early days? Somewhere along […]

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Advertising|Digital Advertising|Social Media

Facebook: The Key To Festival Success

Spring is festival season in New Orleans. The weather is warm and sunny, without the heavy humidity that settles over New Orleans for the […]

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Branding|Digital Advertising|Millennial|Technology

Don’t Disrespect the Power of Video Game Branding

For years, video games have been viewed as a waste of time. Gamers were constantly portrayed as anti-social nerds who live in their parent’s […]

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Analytics|Audience Analysis|Tourism

Meaningful Metrics for Tourism Marketers

At Roux, we’ve leveraged more than 30 innovative audience analysis tools and decades of experience to manage over $48 Million in successful media placement […]

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Analytics|Healthcare|Marketing

5 Goals Shared by Successful Hospital Marketers

Hospital mission statements may vary slightly from one institution to the next, but each has at least one common goal: a commitment to improving […]

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Advertising|Marketing|Strategy

How Traditional and Digital Media Work Together to Build Brands

By 1999, an Internet connection was standard in 1 out of 3 American households. As of 2015, 8 out of 10 American adults had […]

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Advertising|Analytics|Tourism

Translating Tourism Industry Data into Advertising ROI

For most of us, travel is about adventure, romance, and surprise. It’s an opportunity to cast aside who we are at home and experience […]

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Advertising|Law|Strategy

5 Simple Advertising Strategies for Law Offices (and everyone else!)

Is your personal injury law firm struggling to adapt to a constantly changing advertising landscape? Use these five strategies to make the most of […]

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Audience Analysis|Healthcare|Marketing

How To Reach The Unhealthy American

No one wants to be unhealthy, but adopting better eating habits and more active lifestyle choices can be a challenge. Many Americans struggling with […]

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Marketing|Social Media

Food and Beverage Worthy of Celebration

I know something was off the moment the alarm clock went off one February morning. Did I leave the stove on? Were my keys […]

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