Eric Morgan

Q: How do you get a generation of content consumers who demand immediacy, relevance, and bite-sized information to remember your 30-second commercial? A: You […]

Google just announced that it will be releasing some changes to its Chrome Internet browser that could fundamentally affect user experience: blocking annoying advertisements. […]

Sports travel continues to grow despite economic conditions, and why not?  In good times and bad, there are games to be played and team […]

A perk of membership in the 4A’s (American Association of Advertising Agencies) is the Forum Program. Built around the heads of 10-18 agencies from […]

Written by Jack Niemeyer, Roux  media planning intern. I thought I was more than prepared for the professional world, but it was not until […]

As we navigate through the internet, we create an ever-clearer picture of our personal preferences. The online world has given marketers the ability to […]

These days, the way we plan, travel, and experience a vacation is often centered around the smart phone we hold in the palm of […]

  Q: Roux launched exactly two decades ago this year. What’s been the most surprising shift in advertising since those early days? Somewhere along […]

Spring is festival season in New Orleans. The weather is warm and sunny, without the heavy humidity that settles over New Orleans for the […]

For years, video games have been viewed as a waste of time. Gamers were constantly portrayed as anti-social nerds who live in their parent’s […]

At Roux, we’ve leveraged more than 30 innovative audience analysis tools and decades of experience to manage over $48 Million in successful media placement […]

Hospital mission statements may vary slightly from one institution to the next, but each has at least one common goal: a commitment to improving […]