Author

Eric Morgan

Law|Marketing

First Steps in Building Your Law Firm’s Online Marketing Plan

When it’s time to create or revise your law firm’s online marketing plan, there are many important considerations to make. Sometimes it’s easy to […]

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Digital Advertising|Healthcare|Marketing|Strategy

How to Reach Baby Boomers with Generational Marketing

Generational marketing is a widely used strategy within the healthcare industry to help understand and reach your targeted audience. Once you have an understanding […]

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Technology

The Fall of the CES – And the Rise of Senseless Technology

The Consumer Electronics Show (CES) has come and gone. Presented by the Consumer Technology Association, CES is a place where all the brilliant minds […]

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marketing attribution blog image morgan and co
Analytics|Audience Analysis|Marketing

Tracing the Path from Ad to Purchase (Marketing Attribution Case Study)

Marketing attribution is a term certainly more recognizable now with the growth of “big data” and marketing analytics tools. It is the ability to […]

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Branding|Planning|Tourism

New Orleans Turns 300! What It Means To Me

For the last year and a half, I’ve sat on the New Orleans Tricentennial Media and Branding Committee. We have been discussing the many events planned […]

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Blog|Branding|Strategy

4 Tips to Create an Impactful Thank You Page

Thank you. Those two words conjure up all kinds of positive emotions. Showing appreciation comes in many forms, from the thank you note to […]

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Advertising|Digital Advertising

The Year of Mobile Has Arrived

It seems like for the past five years the industry has been saying, “it’s the year of mobile!” Well, it might finally be here. […]

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Advertising|Blog|Digital Advertising|Television

“Over the Top” Advertising is the New Normal

With more consumers choosing to cut the cord, digital platforms offer a convenient and customizable way to watch television. Streaming services such as Netflix […]

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Blog|Digital Advertising|Planning|Technology

Net Neutrality Back On The FCC’s Desk

The Federal Communications Commission is drawing up a plan to reverse Obama-era rules that require all internet traffic to be treated equally. Known on […]

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Marketing|Planning|Strategy

Winning The Battle for The Holiday Inbox

It is a little too early to hang the stockings, but there’s no better time than the present to consider how you’ll take advantage […]

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20 Years in Advertising|Advertising|Marketing

Reflecting on 20 Years in Advertising in New Orleans

Each year around this time I have to reflect on a milestone. September marks our founding, back in 1997. So this year is extra […]

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Advertising|Blog|Tourism

20 Years in Advertising: Karron Alford, Visit Baton Rouge

Helping Louisiana’s Capital Reach New Audiences When was the last time you booked a trip? Was it with your family? A group of close […]

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