Author

Eric Morgan

Law|Social Media

How Facebook’s News Feed Change Could Affect Your Social Media Marketing Strategy

Facebook’s news feed has evolved to promote more content that creates meaningful engagement and interactions among users. This means law firms and other businesses […]

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Digital Advertising|Social Media|Television

The Evolution of Audience Engagement, As Seen During the 2018 Olympics

The 2018 Winter Olympics ended with a closing ceremony that exceeded expectations. The ceremonies combined traditional elements of Korean culture with modern K-pop performances […]

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Healthcare|Marketing|Strategy

5 Hospital Marketing Trends to Look for in 2018

Marketing trends come and go in any industry, but it’s still important to stay on top of them so you don’t fall behind the […]

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Branding|Digital Advertising|Marketing|Strategy|Technology

Using Accountability Based Metrics to Drive Your Marketing Strategy

THE CHALLENGE Within many industries, the role of the brand is to promote awareness and interest in the product, while letting entities down the […]

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Analytics|Law|Marketing

How to Lower Your Law Firm’s Cost Per Case (Checklist Included)

Most law firms strive to know and lower their cost per case (CPC), which is the cost a firm spends to sign a new […]

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Law|Marketing

First Steps in Building Your Law Firm’s Online Marketing Plan

When it’s time to create or revise your law firm’s online marketing plan, there are many important considerations to make. Sometimes it’s easy to […]

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Digital Advertising|Healthcare|Marketing|Strategy

How to Reach Baby Boomers with Generational Marketing

Generational marketing is a widely used strategy within the healthcare industry to help understand and reach your targeted audience. Once you have an understanding […]

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Technology

The Fall of the CES – And the Rise of Senseless Technology

The Consumer Electronics Show (CES) has come and gone. Presented by the Consumer Technology Association, CES is a place where all the brilliant minds […]

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marketing attribution blog image morgan and co
Analytics|Audience Analysis|Marketing

Tracing the Path from Ad to Purchase (Marketing Attribution Case Study)

Marketing attribution is a term certainly more recognizable now with the growth of “big data” and marketing analytics tools. It is the ability to […]

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Branding|Planning|Tourism

New Orleans Turns 300! What It Means To Me

For the last year and a half, I’ve sat on the New Orleans Tricentennial Media and Branding Committee. We have been discussing the many events planned […]

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Blog|Branding|Strategy

4 Tips to Create an Impactful Thank You Page

Thank you. Those two words conjure up all kinds of positive emotions. Showing appreciation comes in many forms, from the thank you note to […]

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Advertising|Digital Advertising

The Year of Mobile Has Arrived

It seems like for the past five years the industry has been saying, “it’s the year of mobile!” Well, it might finally be here. […]

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