Gaining Traction On Social Media
As a society, we’ve become inseparable from our devices, and as consumers, we have expectations for the businesses we interact with on these devices. […]
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Optimize Your Law Firm’s Advertising Spend
In today’s world, there are several routes to choose when deciding how to allocate your law firm’s annual marketing budget. From digital to social […]
4 Great Ways to Use Visual Content for Social Media Success
Visual content plays a crucial role in enhancing the impact of social media within your law firm’s marketing strategy. It’s essential to understand that most users on social platforms are primarily seeking information on DIY projects, connecting with friends, or staying updated on the latest trends that affect their lives.
Before You Build Your Social Media Presence
If you’re considering investing time and resources into building up your social media presence, there are a few questions to think through that will guide the actions you take and platforms you choose.
An Ad Isn’t Enough: Why Your Social Media Content Should Complement Your Digital Ad Strategy
The world of digital advertising changes rapidly. Every day there are new technologies and opportunities that enhance how brands speak and interact with target […]
Tourism Tips to Create Memorable Messaging for Travelers
You’ve conducted the research on your target market, and you’ve used the data to create a smart marketing strategy. Now it’s time to craft […]
Building Tomorrow’s Media Team
If you look at my bio, you’ll see that I have degrees from both Loyola University and Tulane University. I hold both schools in […]
Takeaways from the Louisiana Lt. Governor’s Travel Summit
Last month, Lake Charles hosted over 500 tourism and hospitality professionals at the Lt. Governor’s Travel Summit. The conference featured a keynote address from […]
Tips for Leveraging Visual Content in Your Tourism Marketing Strategy
Some things simply can’t be put into words. When it comes to hospitality and tourism, visual content is a necessity to capture the interest […]
5 Key Points About Facebook’s New Political Advertising Policy
Facebook has become a popular and successful platform for many brands, and the political world has taken notice. But like many digital platforms of […]
The Effects of Social Media on Tourism Marketing
Social media has evolved to the point where companies have significantly altered their online marketing strategy. With the vast majority of the population using […]
Use Your Media to Make the Most of Trade Shows
Exhibiting at trade shows, expos, conventions and fairs are uniquely personal experiences. These events give you a special opportunity to spend time with your […]