Trends From The PPC Media World
Trends in the marketing world are shifting faster than ever, due to abrupt changes from the pandemic to privacy restrictions to innovations in digital […]
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Marketing Competitive Analysis: What You’re Up Against
You’ve probably guessed from our writing that we strongly believe that strategy should drive marketing. For us, strategy is derived from opportunities or challenges […]
Customer Persona Breakdown
No matter how you spin it, good marketing strategies must have their audience at the forefront. Absent a clearly defined profile of future customers, […]
Reason #1: Work with Marketing Experts
Potential clients reach out to us most often for one primary reason: within their marketing efforts, they’re not sure what is making an impact […]
Optimizing Your Strategy to Maximize Results
After more than two decades in the marketing world, I’ve come to terms with the fact that some ideas work just as planned or […]
Retail Trends: 2020’s Holiday Season Marketing Trends
As we draw closer to the end of the year, brands are readying their holiday campaigns, looking to draw attention from eager shoppers with […]
Engaging Employees in Your Brand
An integrated marketing strategy goes so much deeper than just billboards and banner ads – the brand’s mission and values need to be felt […]
Celebrating our 200th Blog Post
No one can argue that 2020 has been one of the most chaotic years in modern history. During such times we occasionally look back […]
Are You Making These 3 Healthcare Marketing Mistakes?
Healthcare marketing is constantly changing. Although you’re probably doing many things right, sometimes it helps to survey your marketing landscape for possible mistakes. Fortunately, […]
Resetting Strategies For The Future
In the new world we live in, many marketers and keepers of brands are hitting the reset button on their once beautiful marketing strategies. […]
The Business Conversation of Restarting Your Marketing After a Pause
To say we’re in uncharted waters is an understatement. The U.S. and many countries are on lockdown, economies are unstable and citizens are rightfully […]
Automotive Marketing For Today’s World
Auto dealerships have a wide range of skills under one roof, from customer service, product knowledge, negotiation abilities and more, but they’re rarely ALSO […]