Legal

In 2025, a lot of marketing looked busy. Ads ran. Budgets grew. Content calendars stayed full. Paid search, social, streaming, outdoor, sponsorships, and “always-on” […]

Nobody wakes up excited to make a high-stakes decision. People start their day thinking about work, family, schedules, and getting through what is already […]

For personal injury firms, marketing isn’t about “branding” anymore, it’s about growth you can measure. Every dollar needs to show up in the form […]

As we approach 2026, personal injury law firm owners and marketing directors face a critical reality: the marketplace isn’t getting less competitive, budgets aren’t […]

Every day we see law firms struggle to break into the next level of growth, adding more staff, increasing their annual case load, and […]

Marketing is used to modify or change a person’s behavior. To get someone to buy a specific product, eat at a particular restaurant, or […]

Mental Demands of Legal Marketing: Do you have the fortitude? A person doesn’t start or take control of a law firm without fortitude. The […]

In today’s world, there are several routes to choose when deciding how to allocate your law firm’s annual marketing budget. From digital to social […]

KPIs (Key Performance Indicators) are the caped crusaders of the business world, guiding companies towards success one data point at a time. There are thousands of potential KPIs businesses can track to monitor performance, including hundreds tailored specifically to law firms.