HTTP Websites Have Security Risks – 4 Things You Should Know
For over 20 years, our team at Roux has built digital journeys and delivered audiences to our clients’ websites. In our opinion, having the […]
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Digital Advertising
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Understanding PPC Metrics: Which Matter Most and Why?
The success of every digital advertising campaign is based on metrics in one way or another. There are numerous metrics marketing and advertising companies […]
What Marketers Need to Know About the EU’s General Data Protection Regulation
In light of the Cambridge Analytica/Facebook privacy scandal this year, many organizations and countries are shifting efforts into high gear to hold entities responsible […]
5 Key Points About Facebook’s New Political Advertising Policy
Facebook has become a popular and successful platform for many brands, and the political world has taken notice. But like many digital platforms of […]
Optimizing Your Digital Campaign
So your digital media campaign is in full swing. Now, what? By taking an analytical, objective look at what is and isn’t working throughout […]
Use Your Media to Make the Most of Trade Shows
Exhibiting at trade shows, expos, conventions and fairs are uniquely personal experiences. These events give you a special opportunity to spend time with your […]
YouTube Targets Millennials by Offering an Inexpensive Alternative to Cable
YouTube recently released its new Internet-based live TV app for $39.99 per month that allows viewers to watch network TV live on their laptop, […]
The Evolution of Audience Engagement, As Seen During the 2018 Olympics
The 2018 Winter Olympics ended with a closing ceremony that exceeded expectations. The ceremonies combined traditional elements of Korean culture with modern K-pop performances […]
Using Accountability Based Metrics to Drive Your Marketing Strategy
THE CHALLENGE Within many industries, the role of the brand is to promote awareness and interest in the product, while letting entities down the […]
How to Reach Baby Boomers with Generational Marketing
Generational marketing is a widely used strategy within the healthcare industry to help understand and reach your targeted audience. Once you have an understanding […]
The Year of Mobile Has Arrived
It seems like for the past five years the industry has been saying, “it’s the year of mobile!” Well, it might finally be here. […]
“Over the Top” Advertising is the New Normal
With more consumers choosing to cut the cord, digital platforms offer a convenient and customizable way to watch television. Streaming services such as Netflix […]