Digital Advertising

The Federal Communications Commission is drawing up a plan to reverse Obama-era rules that require all internet traffic to be treated equally. Known on […]

Q: How do you get a generation of content consumers who demand immediacy, relevance, and bite-sized information to remember your 30-second commercial? A: You […]

Google just announced that it will be releasing some changes to its Chrome Internet browser that could fundamentally affect user experience: blocking annoying advertisements. […]

As we navigate through the internet, we create an ever-clearer picture of our personal preferences. The online world has given marketers the ability to […]

Spring is festival season in New Orleans. The weather is warm and sunny, without the heavy humidity that settles over New Orleans for the […]

For years, video games have been viewed as a waste of time. Gamers were constantly portrayed as anti-social nerds who live in their parent’s […]

In today’s advertising campaigns, an increasingly larger percent of budgets are being allocated towards online tactics. Digital tactics have long since proved their value, […]

While podcasts are nothing new, over the past couple years their popularity has been skyrocketing. All indicators point towards significant growth in the near […]

As a Digital Media Planner, it’s my job to ensure that our clients are getting the most from their advertising spend. For years, everyone […]

During the holiday season, how do you reach your audience without getting lost in the noise? Are you looking to advertise to a single, […]

Years ago, with a click of a button, I installed an ad blocker. Seconds later all ads had disappeared from my screen. Websites loaded […]

As technology continues to improve every day, understanding digital media and taking advantage of the unique opportunities it offers is a necessity for anyone […]