Insights

Blog

Blog

Before You Build Your Social Media Presence

If you’re considering investing time and resources into building up your social media presence, there are a few questions to think through that will guide the actions you take and platforms you choose.

Read More
Blog

Marketing Must-Dos in the New Year

As one-year ends and another begins, law firms commonly wrap up the year’s financials and evaluate their numbers. But numbers only tell one part of the story.

Read More
Blog|Social Media|Strategy

TikTok Takeover in 2021

There is no disputing that video is king in today’s marketing world. And no one should be surprised when we say the short-form video […]

Read More
Advertising|Blog|Strategy

Geofencing vs. Mobile Device ID Targeting: What’s the Best Tactic for Your Restaurant?

Just as “Location. Location. Location” is an oft-repeated mantra in the real estate business, restaurant marketers know that a prime location is as critical […]

Read More
Advertising|Blog|Tourism

The Customer Journey: Fine-Tune Your Tourism Marketing Strategy

A traveler starts getting the itch to visit a new destination. He begins to picture a tropical locale, asks friends for recommendations, and starts […]

Read More
Blog|Strategy|Video

Video: A Trust-Building Tool for Healthcare Marketers

The healthcare industry is highly competitive, especially when it comes to gaining online visibility. Consumers are inundated with articles from healthcare websites like WebMD, […]

Read More
email marketing
Advertising|Blog|Marketing|Restaurant

Creative Ways Restaurants Are Using Email Marketing to Pack the House

While social media platforms offer some fun opportunities to connect with diners, you don’t own those platforms. How well your promotions fare depends on […]

Read More
Blog|Branding|Strategy

4 Tips to Create an Impactful Thank You Page

Thank you. Those two words conjure up all kinds of positive emotions. Showing appreciation comes in many forms, from the thank you note to […]

Read More
Advertising|Blog|Digital Advertising|Television

“Over the Top” Advertising is the New Normal

With more consumers choosing to cut the cord, digital platforms offer a convenient and customizable way to watch television. Streaming services such as Netflix […]

Read More
Blog|Digital Advertising|Planning|Technology

Net Neutrality Back On The FCC’s Desk

The Federal Communications Commission is drawing up a plan to reverse Obama-era rules that require all internet traffic to be treated equally. Known on […]

Read More
Advertising|Blog|Tourism

20 Years in Advertising: Karron Alford, Visit Baton Rouge

Helping Louisiana’s Capital Reach New Audiences When was the last time you booked a trip? Was it with your family? A group of close […]

Read More