Eric Morgan

When large competitors enter your market, what should you do?     It’s not if but when—at some point, you’ll have to face newcomers to […]

A common question I get—especially from small and mid-sized law firms—is how to get started with a marketing campaign. “Should we run ads on […]

WHAT IS PREDICTIVE MODELING For a few decades, accountability has been on the tip of tongues of every brand marketer and ad agency client. […]

Trends in the marketing world are shifting faster than ever, due to abrupt changes from the pandemic to privacy restrictions to innovations in digital […]

In today’s world, there are a number of routes to choose when deciding how to allocate your law firm’s annual marketing budget. From digital […]

Destinations and hospitality brands are catching their breath and are working to rebuild and relaunch strategies that fit the current climate after an abrupt […]

As marketers, we’re constantly adapting to stay ahead of consumer trends and analyzing audiences with purchase power and influence. Today, this means ensuring your […]

From interpersonal connections to marketing options, Facebook has grown into a resource far beyond its initial intention. Today, it is a critical communication tool […]

Media folks are constantly scanning the horizon for the latest digital trends and platforms to apply to their client’s marketing and media strategy. Along […]

It’s no secret that the legal marketing field is crowded, therefore standing out among a sea of law firms is challenging. Marketing is one […]

You’ve probably guessed from our writing that we strongly believe that strategy should drive marketing. For us, strategy is derived from opportunities or challenges […]

No matter how you spin it, good marketing strategies must have their audience at the forefront. Absent a clearly defined profile of future customers, […]