Improve Your Travel Bookings With These 5 Data-driven Tactics
Technology has completely transformed the way modern consumers plan for travel. Adventurous globetrotters have the option to take control of their travel plans through […]
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Going Above and Beyond: What Can Happen When You Think Beyond the Full-Page Ad
What does it mean to go above and beyond in the media world? There are a lot of ways that question could be answered. Is […]
The Customer Journey: Fine-Tune Your Tourism Marketing Strategy
A traveler starts getting the itch to visit a new destination. He begins to picture a tropical locale, asks friends for recommendations, and starts […]
Tourism Tips to Create Memorable Messaging for Travelers
You’ve conducted the research on your target market, and you’ve used the data to create a smart marketing strategy. Now it’s time to craft […]
Worth The Drive: Tips for Attracting Tourists to Your Restaurant
You’ve made a name for yourself in the local market, but you want your restaurant to be on the top of the list for […]
Reduce Your Hotel’s Cost Per Booking
Reduce cost per booking by 50% with smart media strategies and advanced analytics. Two of the most critical stats for hotel marketers is how […]
6 Tips for Running a Successful Giveaway Campaign
Giveaway campaigns offer an engaging way for businesses in the tourism and travel industry to raise their profiles and attract online followers. To make […]
New Orleans Turns 300! What It Means To Me
For the last year and a half, I’ve sat on the New Orleans Tricentennial Media and Branding Committee. We have been discussing the many events planned […]
Translating Tourism Industry Data into Advertising ROI
For most of us, travel is about adventure, romance, and surprise. It’s an opportunity to cast aside who we are at home and experience […]
The Digital Native
Today’s digital users have an unlimited amount of information at their fingertips. On average, smartphone users check their phone about every nine minutes. When […]