Gaining Traction On Social Media
As a society, we’ve become inseparable from our devices, and as consumers, we have expectations for the businesses we interact with on these devices. […]
As a society, we’ve become inseparable from our devices, and as consumers, we have expectations for the businesses we interact with on these devices. […]
The way people watch television is rapidly changing—every year the percentage of people “cutting the cord” on cable TV grows. As viewer behaviors shift, […]
Mental Demands of Legal Marketing: Do you have the fortitude? A person doesn’t start or take control of a law firm without fortitude. The […]
In this insightful podcast, I share the secrets behind crafting successfulcampaigns across a diverse range of industries – from legal and tourism tohealthcare. With […]
In today’s world, there are several routes to choose when deciding how to allocate your law firm’s annual marketing budget. From digital to social […]
KPIs (Key Performance Indicators) are the caped crusaders of the business world, guiding companies towards success one data point at a time. There are thousands of potential KPIs businesses can track to monitor performance, including hundreds tailored specifically to law firms.
In today’s competitive legal landscape, law firms need to have a well-defined marketing strategy to stand out, achieve their objectives and, well, survive. Every law […]
We sometimes hear from law firm clients who are frustrated that a previous client of theirs turned to another law firm for a service that the firm could have provided had the client only known it was an option.
If you’re considering investing time and resources into building up your social media presence, there are a few questions to think through that will guide the actions you take and platforms you choose.
As one-year ends and another begins, law firms commonly wrap up the year’s financials and evaluate their numbers. But numbers only tell one part of the story.
As media buyers, our job is to optimize a client’s marketing budget when purchasing media to ensure the dollars are being placed effectively and […]
Let’s talk Strategy: Do’s and Don’t for Healthcare Marketing in 2017 Do understand your audience. While you’ll want to connect with everyone to tell […]