Tag

planning

20 Years in Advertising|Advertising|Blog|Digital Advertising|Social Media

Gaining Traction On Social Media

As a society, we’ve become inseparable from our devices, and as consumers, we have expectations for the businesses we interact with on these devices. […]

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Blog

The Over/Under on Over-the-top (OTT) Advertising, Is it right for you?

The way people watch television is rapidly changing—every year the percentage of people “cutting the cord” on cable TV grows. As viewer behaviors shift, […]

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Blog

The Mental and Mechanical Demands of Legal Marketing 

Mental Demands of Legal Marketing: Do you have the fortitude? A person doesn’t start or take control of a law firm without fortitude. The […]

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Agency News

Knack For Business Podcast: Top Reasons Marketing Strategies Fail

In this insightful podcast, I share the secrets behind crafting successfulcampaigns across a diverse range of industries – from legal and tourism tohealthcare. With […]

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Blog

Optimize Your Law Firm’s Advertising Spend

In today’s world, there are several routes to choose when deciding how to allocate your law firm’s annual marketing budget. From digital to social […]

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Blog

10 KPIs Every Law Firm Should Track in 2024

KPIs (Key Performance Indicators) are the caped crusaders of the business world, guiding companies towards success one data point at a time. There are thousands of potential KPIs businesses can track to monitor performance, including hundreds tailored specifically to law firms.

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Blog

8 Secrets to Successful Law Firm Marketing

In today’s competitive legal landscape, law firms need to have a well-defined marketing strategy to stand out, achieve their objectives and, well, survive. Every law […]

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Blog

Fishing from a Stocked Pond: The Value & Best Practices of Continued Client Engagement

We sometimes hear from law firm clients who are frustrated that a previous client of theirs turned to another law firm for a service that the firm could have provided had the client only known it was an option.

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Blog

Before You Build Your Social Media Presence

If you’re considering investing time and resources into building up your social media presence, there are a few questions to think through that will guide the actions you take and platforms you choose.

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Blog

Marketing Must-Dos in the New Year

As one-year ends and another begins, law firms commonly wrap up the year’s financials and evaluate their numbers. But numbers only tell one part of the story.

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Media Strategy|Strategy

Is annual media buying right for you?

As media buyers, our job is to optimize a client’s marketing budget when purchasing media to ensure the dollars are being placed effectively and […]

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Audience Analysis|Healthcare|Planning|Strategy

Budgeting Time Is Over

Let’s talk Strategy: Do’s and Don’t for Healthcare Marketing in 2017 Do understand your audience. While you’ll want to connect with everyone to tell […]

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