Expertise

Tourism & Hospitality

MOVING TRAVELERS To Destinations.

Connecting with travelers is more competitive than ever, and we get it. Our experience working with tourism marketers, major Destination Marketing Organizations (DMOs), hotel properties, and restaurant groups has armed us with an innate understanding of the travel and hospitality seeker’s frame of mind. Our strategic approach gets us into the psyche of what travelers want and how they make decisions. You need to capture interest and increase bookings and reservations. We can make that happen.

Our customized, full-funnel, trackable media plans reach your destination’s ideal traveler wherever they are in their booking journey and with full visibility into how your dollars perform.

Every destination strives to tell a meaningful story to its visitors. Whether it’s a beach retreat, a bustling city escape, or a culinary adventure, we know that today’s travelers seek experiences that resonate. Our strategic guidance bridges the gap between your audience and your destination by providing informed, customized media plans designed to perform.

Travel decisions are journeys in themselves, and understanding how people explore, dream, and decide is key to forging meaningful connections. At every research-driven touchpoint, we craft strategies that maximize the value of each channel, ensuring every ad, post, and campaign serves its planned purpose—bringing travelers closer to your destination.

RESULTS

Brand promotion must support the business strategy. Grow awareness and convert travelers, and do so within the parameters of a successful business model. The Roux Experience is led by bottom line analytics, those accountable to customer value, acquisition cost, and profit.

We know that true success means measurable result—so we ensure every media dollar spent contributes to your destination. From attracting new travelers to maximizing lifetime value, we leverage advanced analytics to track performance, optimize campaigns, and deliver on your destination’s goals. It’s data-driven decision-making, with a focus on making your brand thrive.

RECENT SUCCESS INCLUDES:

50%

Reducing a hotel’s booking acquisition costs over 50% from the previous year, while achieving a new benchmark for paid display ads

200%

Generating a 200% ROI in room bookings from media spend for a privately held hotel property

147%

Reducing a major DMO’s Cost Per Click by 78% while increasing the Click Thru Rate 147% in 12 months

2,242%

Driving a 2,242% ROI through media placement for a major DMO with $9,482 spent to generate an estimated $222,166 in hotel booking revenue

Services

Marketing

Audience Segmentation
Media Strategy
Channel Plan
Media Planning & Buying
Digital Media
Optimization Multiplier
Analytics & Reporting
Account Management

“The staff with Roux Advertising have a strong understanding of current industry trends and they are constantly identifying innovative advertising and marketing strategies for our campaigns. Their research has resulted in our advertising placements being more effective and has maximized our ROI. We also value their flexibility in response to evolving circumstances; every project and campaign is truly a collaborative effort.”

Sharon Broussard Advertising & Campaigns, Louisiana Office of Tourism

“The Roux Advertising team is efficient, responsive, and effective. I couldn’t be happier with their work.”

Dave Walker Director of Marketing, THNOC

“Roux Advertising assisted us with our media buys through guidance and research. The team fielded the hundreds of calls we receive from marketers from around the world helping us select those offers that fit our strategic and marketing plans.”

Kim Priez Senior Vice President, Tourism, New Orleans & Co.

“When we began working with Roux Advertising, we were 70% traditional and 30% digital. They came in with a great study of who was visiting Baton Rouge, (and we decided) to swap that. It was so successful that in 2017, we revised our media plan and went 80% digital and 20% traditional. They are always open to ideas and suggestions, and really critical in helping us figure out those new directions that we need to take, while considering our concerns and needs as well.”

Karron Alford Director of Marketing & Technology, Visit Baton Rouge

“Roux Advertising is constantly looking at how we can improve the delivery of our message and receive a better ROI for our budget. This characteristic, added to their experience and professionalism makes Roux Advertising an essential part of our marketing team.”

Misty Shaw Programs & Services, Louisiana Office of Tourism

“The Roux Advertising team is knowledgeable, responsive, helpful, and professional. Great crew!”

Lindsey Schmitt Budget Analyst, Louisiana Office of Tourism

“I needed a media buying company that had the tools and expertise that would drive sales for the restaurants I represent. Just as important, I needed someone who really understood my brand and acted as a true partner. Roux Advertising works with me on my objectives for each campaign and strategically designs a buy that is reflective of its unique set of goals. It’s never a one size fits all. No set it and forget it. They always listen to my needs and concerns and adjust along the way ensuring that best results are achieved.”

Nancy Jeansonne Directory of Marketing, Zea Rotisserie & Bar

Blog|Tourism

Expertise

Tourism & Hospitality

MOVING TRAVELERS To Destinations.

Strategy

Connection

RESULTS

RECENT SUCCESS INCLUDES:

Services

Marketing

Media Channels

Strategic Shifts for Tourism Marketing During Economic Uncertainty

Top Travel Marketing Tips & Trends For 2024

Tracking Travelers’ Sentiment

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