3 Sports Tourism Marketing Trends You Should Consider Right Now
Sports travel continues to grow despite economic conditions, and why not? In good times and bad, there are games to be played and team […]
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Who Vs. Where: Keys to a Smart Geographic DMO Marketing Strategy
These days, the way we plan, travel, and experience a vacation is often centered around the smart phone we hold in the palm of […]
Meaningful Metrics for Tourism Marketers
At Roux, we’ve leveraged more than 30 innovative audience analysis tools and decades of experience to manage over $48 Million in successful media placement […]
Translating Tourism Industry Data into Advertising ROI
For most of us, travel is about adventure, romance, and surprise. It’s an opportunity to cast aside who we are at home and experience […]
How effective is your targeted advertising if your target is on the move?
Why do some media executions fall flat and others have that special something that captures the moment? You have worked hard to create the […]