Tourism

Reduce cost per booking by 50% with smart media strategies and advanced analytics. Two of the most critical stats for hotel marketers is how […]

Last month, Lake Charles hosted over 500 tourism and hospitality professionals at the Lt. Governor’s Travel Summit. The conference featured a keynote address from […]

Giveaway campaigns offer an engaging way for businesses in the tourism and travel industry to raise their profiles and attract online followers. To make […]

What is retargeting? In a recent study, the tech company Fastbooking found that the average hotel website conversion rate is 2.2%. In other words, […]

Winning the bid for Super Bowl 2024 is just one more touchdown in a series of game-changing plays by the New Orleans tourism and […]

What is influencer marketing? According to the Federal Trade Commission’s strict definition, influencer marketing is a form of paid endorsement. The influencer is an […]

Some things simply can’t be put into words. When it comes to hospitality and tourism, visual content is a necessity to capture the interest […]

Now more than ever, sports travel enthusiasts are lacing up their sneakers, packing their foam fingers and planning a trip down sports memory lane. […]

For the last year and a half, I’ve sat on the New Orleans Tricentennial Media and Branding Committee. We have been discussing the many events planned […]

Helping Louisiana’s Capital Reach New Audiences When was the last time you booked a trip? Was it with your family? A group of close […]

Last week, myself and a few members of the Roux. team attended LTPA’s LT. Governor’s Summit. It was a week full of informative breakout […]

Recently, for one of our team building exercises, we went on an air boat swamp tour of Bayou Lafitte and the main attraction of […]