Strategy

After more than two decades in the marketing world, I’ve come to terms with the fact that some ideas work just as planned or […]

Video marketing is no longer a medium of the future, only available to those with large marketing budgets. This method of communicating has taken […]

As we draw closer to the end of the year, brands are readying their holiday campaigns, looking to draw attention from eager shoppers with […]

It is an understatement to say that YouTube has gained more popularity in the last few months. And where there are consumers, advertisers are […]

We know the importance of first impressions when it comes to meeting someone new. And first impressions apply to working relationships too, especially in […]

No one can argue that 2020 has been one of the most chaotic years in modern history. During such times we occasionally look back […]

With the passing of Labor Day, most turn their attention to the end of summer and the excitement that fall brings. In the media […]

Depending on search engines have become a part of our everyday lives. Realistically, how many times do you use Google each week? From looking […]

As a media agency, most people think of our work in terms of flowcharts, media plans and placing ads. While that is not entirely […]

In the new world we live in, many marketers and keepers of brands are hitting the reset button on their once beautiful marketing strategies. […]

In a matter of days during March 2020, the U.S. changed in so many ways – employment rates tanked, businesses shuttered, schools kicked students […]

Geolocation is not only about pinpointing potential customers on a map and delivering them relevant content. It can be used as a research tool, […]