Insights

Social Media

Audience Analysis|Planning|Social Media

Facebook’s State of Small Business

From interpersonal connections to marketing options, Facebook has grown into a resource far beyond its initial intention. Today, it is a critical communication tool […]

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Advertising|Social Media|Strategy

Is Clubhouse the Latest Marketing Platform?

Media folks are constantly scanning the horizon for the latest digital trends and platforms to apply to their client’s marketing and media strategy. Along […]

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Blog|Social Media|Strategy

TikTok Takeover in 2021

There is no disputing that video is king in today’s marketing world. And no one should be surprised when we say the short-form video […]

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Digital Advertising|Social Media

Introducing Instagram Reels

As you’ve spent the last 5 months at home with your kids, you have surely seen the TikTok viral dances and lip sync challenges, […]

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Value of social media for tourism
Digital Advertising|Social Media|Tourism

Connecting The Value Of Social Media Marketing To Potential Travelers.

With rapid changes in today’s travel industry, marketers need to move faster and more strategically to reach new and existing customers. In the travel […]

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Branding|Digital Advertising|Social Media

3 Brand-Building Best Practices from a Facebook Marketing Partner

As a Facebook Marketing Partner, the Roux team is a member of a global community of specialists known for excellent service and technical skills. […]

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Digital Advertising|Social Media

An Ad Isn’t Enough: Why Your Social Media Content Should Complement Your Digital Ad Strategy

The world of digital advertising changes rapidly. Every day there are new technologies and opportunities that enhance how brands speak and interact with target […]

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Advertising|Social Media|Technology

The Effects of Social Media on Tourism Marketing

Social media has evolved to the point where companies have significantly altered their online marketing strategy. With the vast majority of the population using […]

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Advertising|Digital Advertising|Social Media|Strategy

Use Your Media to Make the Most of Trade Shows

Exhibiting at trade shows, expos, conventions and fairs are uniquely personal experiences. These events give you a special opportunity to spend time with your […]

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Law|Social Media

How Facebook’s News Feed Change Could Affect Your Social Media Marketing Strategy

Facebook’s news feed has evolved to promote more content that creates meaningful engagement and interactions among users. This means law firms and other businesses […]

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Digital Advertising|Social Media|Television

The Evolution of Audience Engagement, As Seen During the 2018 Olympics

The 2018 Winter Olympics ended with a closing ceremony that exceeded expectations. The ceremonies combined traditional elements of Korean culture with modern K-pop performances […]

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Advertising|Digital Advertising|Social Media

Facebook: The Key To Festival Success

Spring is festival season in New Orleans. The weather is warm and sunny, without the heavy humidity that settles over New Orleans for the […]

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