Is OTT advertising a good fit for your business?
American businesses spend more than $70B annually on television advertising. Less than 5% of that spend goes to over-the-top (OTT) advertising, according to a […]
Insights
Millennial
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How Do Millennials Interact With Print Media?
You couldn’t blame anyone for believing that increasing technological connectedness has ushered in the death of print media. But you wouldn’t be more wrong. […]
8 Points to Consider When Marketing to Millennials
Having given my share of presentations on millennials over the last few years, I thought I’d outline a few interesting points on the group. […]
YouTube Targets Millennials by Offering an Inexpensive Alternative to Cable
YouTube recently released its new Internet-based live TV app for $39.99 per month that allows viewers to watch network TV live on their laptop, […]
Working With Tai Pei: Insight from an Intern
Written by Jack Niemeyer, Roux media planning intern. I thought I was more than prepared for the professional world, but it was not until […]
Don’t Disrespect the Power of Video Game Branding
For years, video games have been viewed as a waste of time. Gamers were constantly portrayed as anti-social nerds who live in their parent’s […]
The Digital Native
Today’s digital users have an unlimited amount of information at their fingertips. On average, smartphone users check their phone about every nine minutes. When […]