Digital Advertising

Trends in the marketing world are shifting faster than ever, due to abrupt changes from the pandemic to privacy restrictions to innovations in digital […]

When we first launched Roux, linear TV ad buys were pretty straightforward. We had a handful of stations to choose from, and selected ad […]

Voice recognition technology offers a modern convenience and better ability to multitask in our everyday lives – from asking Alexa what the weather is […]

When it comes to consumer packaged goods (CPG), brands are constantly fighting for space in the hearts, minds and shopping carts of consumers. With […]

Email is essential in today’s world, just as it has been for nearly four decades. What started as has simple messages between academics has […]

Given that more people are on the hunt for a job these days and businesses are looking for creative ways to increase brand awareness […]

As you’ve spent the last 5 months at home with your kids, you have surely seen the TikTok viral dances and lip sync challenges, […]

These days, the overwhelming majority of people have an internet-connected device in their home, ranging from Smart TV’s, Apple TV’s, devices like FireTV Stick, […]

With in-person sales limited across the board, the automotive industry has taken one of the hardest hits throughout our current economic challenge. As car […]

With rapid changes in today’s travel industry, marketers need to move faster and more strategically to reach new and existing customers. In the travel […]

Ads featuring local car dealerships are a dime a dozen during evening commercial breaks, and long gone are the days of decisions being made […]

As a Facebook Marketing Partner, the Roux team is a member of a global community of specialists known for excellent service and technical skills. […]