Author

Eric Morgan

Advertising|Marketing|Strategy

How Traditional and Digital Media Work Together to Build Brands

By 1999, an Internet connection was standard in 1 out of 3 American households. As of 2015, 8 out of 10 American adults had […]

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Advertising|Analytics|Tourism

Translating Tourism Industry Data into Advertising ROI

For most of us, travel is about adventure, romance, and surprise. It’s an opportunity to cast aside who we are at home and experience […]

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Advertising|Law|Strategy

5 Simple Advertising Strategies for Law Offices (and everyone else!)

Is your personal injury law firm struggling to adapt to a constantly changing advertising landscape? Use these five strategies to make the most of […]

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Audience Analysis|Healthcare|Marketing

How To Reach The Unhealthy American

No one wants to be unhealthy, but adopting better eating habits and more active lifestyle choices can be a challenge. Many Americans struggling with […]

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Advertising|Marketing|Social Media

Food and Beverage Worthy of Celebration

I know something was off the moment the alarm clock went off one February morning. Did I leave the stove on? Were my keys […]

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Advertising|Analytics|Law

Ad Campaign Analytics: What Law Firms Need to Know

A winning lawyer often relies on multiple types of evidence to prove his case in court. Hearsay can be helpful as can testimony, but […]

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Analytics|Healthcare|Strategy

Gain Hospital Board Consensus Through Better Data Analytics

Nicholas Copernicus suggested the revolutionary idea that the Earth circled the sun in 1543. His contemporaries quickly rejected the theory. It took 57 more […]

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Advertising|Analytics|Audience Analysis

Using Segmented Data to Hyper-Target Tourism Campaigns

A Millennial, a Gen Xer, and a Baby Boomer walk into a swanky hotel bar. They sidle up to the three feet of marble […]

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Advertising|Digital Advertising|Strategy

Why You Should Buy Banner Ads

In today’s advertising campaigns, an increasingly larger percent of budgets are being allocated towards online tactics. Digital tactics have long since proved their value, […]

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Audience Analysis|Healthcare|Planning|Strategy

Budgeting Time Is Over

Let’s talk Strategy: Do’s and Don’t for Healthcare Marketing in 2017 Do understand your audience. While you’ll want to connect with everyone to tell […]

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Advertising|Analytics|Digital Advertising

Planning For Podcasts

While podcasts are nothing new, over the past couple years their popularity has been skyrocketing. All indicators point towards significant growth in the near […]

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Strategy|Technology

Taking Care of Business- There’s an App for That

Have you ever taken inventory of the number of apps you use in a week? I came up with about twenty off the top […]

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