Author

Eric Morgan

Marketing|Restaurant|Strategy|Tourism

How Companies Can Get the Most Out of Their Nonprofit Partnerships

According to the National Restaurant Association, 94 percent of restaurants make charitable contributions, adding up to $3 billion a year in charitable giving from […]

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Marketing|Strategy

5 Car Dealership Marketing Tips To Set Your Business Apart

According to a 2016 survey, Millennials and Gen X shoppers would choose a root canal or house cleaning over negotiating with a car dealer. […]

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Marketing|Restaurant|Strategy

Tips for Multi-Location Restaurants to Succeed Locally

Congratulations! Your restaurant made such a splash in its original location, you’ve had the opportunity to branch out. That’s a major accomplishment in an industry […]

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Law|Marketing|Technology

Artificial Intelligence: A New Frontier for Legal Marketers

If you haven’t begun to integrate AI into your law firm’s marketing strategy, make it a priority in the coming year. Despite all the […]

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Analytics|Media Strategy|Tourism

Reduce Your Hotel’s Cost Per Booking

Reduce cost per booking by 50% with smart media strategies and advanced analytics. Two of the most critical stats for hotel marketers is how […]

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Strategy|Technology

Voice Search: What Marketers Need to Know

The popularity of intelligent personal assistants like Siri and Alexa is growing. The growth of U.S. smart speaker ownership is projected to expand from […]

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Restaurant|Strategy

How to Grow Your Brand in New and Unfamiliar Markets

With more and more consumers choosing to dine out rather than prepare meals at home, it’s a perfect time to expand your restaurant brand […]

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Media Strategy

Creative Use of Media Produces Unique Exposure

Not too long ago it was fairly easy. Once a media strategy was created and approved by the client, the media planning team would […]

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Tourism

Takeaways from the Louisiana Lt. Governor’s Travel Summit

Last month, Lake Charles hosted over 500 tourism and hospitality professionals at the Lt. Governor’s Travel Summit. The conference featured a keynote address from […]

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Media Strategy|Strategy|Tourism

6 Tips for Running a Successful Giveaway Campaign

Giveaway campaigns offer an engaging way for businesses in the tourism and travel industry to raise their profiles and attract online followers. To make […]

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Marketing|Media Strategy|Strategy|Television

Is OTT Right For Your Media Strategy?

What is OTT and can it help promote my brand to my customers? There has been a lot of curiosity surrounding advertising on video […]

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Marketing|Strategy

Live Events: A New Playground for Marketers

Savvy marketers recognize the power of live events According to the report Event Marketing 2018: Benchmarks and Trends, 8 in 10 marketers believe live […]

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