How to Retarget and Convert Your Hospitality Prospects Online
What is retargeting? In a recent study, the tech company Fastbooking found that the average hotel website conversion rate is 2.2%. In other words, […]
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HTTP Websites Have Security Risks – 4 Things You Should Know
For over 20 years, our team at Roux has built digital journeys and delivered audiences to our clients’ websites. In our opinion, having the […]
Tips for Leveraging Visual Content in Your Tourism Marketing Strategy
Some things simply can’t be put into words. When it comes to hospitality and tourism, visual content is a necessity to capture the interest […]
Optimizing Your Digital Campaign
So your digital media campaign is in full swing. Now, what? By taking an analytical, objective look at what is and isn’t working throughout […]
Use Your Media to Make the Most of Trade Shows
Exhibiting at trade shows, expos, conventions and fairs are uniquely personal experiences. These events give you a special opportunity to spend time with your […]
The Evolution of Audience Engagement, As Seen During the 2018 Olympics
The 2018 Winter Olympics ended with a closing ceremony that exceeded expectations. The ceremonies combined traditional elements of Korean culture with modern K-pop performances […]
The Importance of Added Value For Your Business
A recent article by M&C Saatchi’s Giles Hedger made a point that made me think of the founding of Roux and Eric Morgan’s leap […]