Tag

digital strategy

Advertising|Marketing|Strategy

How to Reach Your Audience at Different Stages in the Client Journey

Understanding the stages of the client journey prepares you to deliver exactly what your ideal buyer wants at the precise moment he or she […]

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Automotive|Digital Advertising

Digital for Dealerships: How To Go Beyond TV Commercials

Ads featuring local car dealerships are a dime a dozen during evening commercial breaks, and long gone are the days of decisions being made […]

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Digital Advertising|Social Media

An Ad Isn’t Enough: Why Your Social Media Content Should Complement Your Digital Ad Strategy

The world of digital advertising changes rapidly. Every day there are new technologies and opportunities that enhance how brands speak and interact with target […]

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Digital Advertising|Strategy|Tourism

Improve Your Travel Bookings With These 5 Data-driven Tactics

Technology has completely transformed the way modern consumers plan for travel. Adventurous globetrotters have the option to take control of their travel plans through […]

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Digital Advertising|Strategy

Higher Ed, Lower Cost: How Roux Increased Conversions for Delgado Community College

The higher education landscape is more competitive than ever, especially with the introduction of virtual learning programs and online courses. In order to stay […]

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media strategy
Advertising|Strategy

Is your media strategy missing this key element?

In the 21st Century, business is booming. The field of opportunity is broader than it’s ever been. The cost to gain entry is lower, […]

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Strategy|Uncategorized

Reaching Consumers Through Emotional Marketing

We’d all like to believe we make important decisions using logic, but even this belief tells a story about emotion. In our society, we […]

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Strategy

Why Media Strategy Matters

Too often people jump steps in life, and rush to the finish line. While reaching the finish line is fun and brings a sense […]

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Healthcare|Law|Strategy|Tourism

Make the Most of Customer Experience in Your Business’s Advertising

The key to your business’ success isn’t in advertising; it’s in how your business makes customers feel. A positive customer experience powerfully drives word-of-mouth […]

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Advertising|Strategy

Using Multi-Channel Retargeting To Grow Your Brand

Brands strive to build strong relationships with their customers, through the in-store experience, in the digital world, and through post-sales follow up. A powerful […]

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Restaurant|Strategy

How to Grow Your Brand in New and Unfamiliar Markets

With more and more consumers choosing to dine out rather than prepare meals at home, it’s a perfect time to expand your restaurant brand […]

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Advertising|Marketing|Strategy

Personalization Is Paramount

Despite a growing global concern with data collection, a third of Americans say they’re happy to trade their personal data for more personalized online […]

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