Integrating Influencer Marketing Into Your Tourism Campaign
What is influencer marketing? According to the Federal Trade Commission’s strict definition, influencer marketing is a form of paid endorsement. The influencer is an […]
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How the Audio World of Siri and Alexa Is Reshaping Marketing Strategies
Consumers today engage with content in ways that was unheard of even a decade ago. With the majority of the population using some sort […]
8 Points to Consider When Marketing to Millennials
Having given my share of presentations on millennials over the last few years, I thought I’d outline a few interesting points on the group. […]
Tips for Leveraging Visual Content in Your Tourism Marketing Strategy
Some things simply can’t be put into words. When it comes to hospitality and tourism, visual content is a necessity to capture the interest […]
What Marketers Need to Know About the EU’s General Data Protection Regulation
In light of the Cambridge Analytica/Facebook privacy scandal this year, many organizations and countries are shifting efforts into high gear to hold entities responsible […]